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TMCNet: Odyssey: Music Simulations Overtake Sports as Second Most Played Video Game Genre

[October 27, 2008]

Odyssey: Music Simulations Overtake Sports as Second Most Played Video Game Genre

(Wireless News Via Acquire Media NewsEdge)
Odyssey, an independent market research firm focused exclusively on
understanding consumers and technology, announced results from a study
showing that music simulations are now the second most played genre on
video game consoles.

The findings were part of Odyssey's Homefront study, a quarterly
tracking study of ownership and usage of home media products and
services among U.S. households, conducted since 1994.

"We have seen an explosion in the music simulation category," said Nick
Donatiello, Odyssey's President and CEO. "The phenomenal success of the
Rock Band and Guitar Hero franchises in the past year has reshaped the
landscape of the console game market."

Odyssey noted study highlights;

The company said its data shows that 58 percent of console game players
are playing music simulations, making it the second most played genre
among console game players -- behind only action games (65 percent) and
ahead of sports (50 percent).

Participation in sports gaming continues to slide. In 2008, 50 percent
of console gamers report playing sports games -- down from 55 percent
in 2007 and from 62 percent in 2005. "While sports is still one of the
critical categories, sports games are becoming relatively less
important," said Donatiello.


In contrast to the other top console genres where the majority of
players are male, the data from Homefront shows that 53 percent of
those who play music simulations are female. "Typically males have
dominated the major console game genres. The fact that females make up
the majority of a key category may be the first meaningful indication
that console gaming is beginning to expand its audience, but it is too
soon to tell," said Erik Whiteford, Odyssey's Managing Director.

Released four times a year, Odyssey's Homefront Study provides a
snapshot of household ownership and usage of various home media
products and services, including PCs, online services, and video game
consoles. Each study consists of representative, national surveys of
more than 1,500 consumers and households.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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