MINISTRY OF SOUND: Ministry of Sound relaunches website with full e-commerce functionality

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[October 27, 2008]

MINISTRY OF SOUND: Ministry of Sound relaunches website with full e-commerce functionality

Oct 27, 2008 (M2 PRESSWIRE via COMTEX) --
London, UK: Global dance music, club and lifestyle brand, Ministry of Sound, today announced the relaunch of its flagship website ministryofsound.com, to coincide with the release of this year's definitive dance music compilation aEUR~The Annual 2009'.

The redesigned site features a simplified, minimal design combined with full transactional functionality, enabling Ministry of Sound to sell its entire range of branded music (CD and digital download) and merchandise products, plus tickets for club events direct to consumers for the first time.

The new site has been built on a modified version of Trinity St's e-commerce platform, with front-end design by digital creative agency, Delete. A backend data warehousing and eCRM system developed in house enables Ministry of Sound to track and profile customers preferences and cross sell relevant music, events, merchandise and licensed product from across its brand portfolio which includes HedKandi, Global Underground, Euphoria and HARD2BEAT.

The site is the first to feature an integrated shopping basket enabling customers to purchase both physical and digital goods in the same transaction, such as a CD, t-shirt, e-ticket and download. To further simplify the usability of the website, Ministry of Sound has taken the bold decision to remove third party advertising to create a purely product focused Ministry of Sound experience.

Ministry of Sound selected multi-channel retail experts Biglight to project manage the development and integration of the new site.

Rudy Tambala, Head of Internet & Innovation, Ministry of Sound, commented: "For too long we have allowed third party retailers to be the sole guardians of the relationships with our consumers."

"Today's relaunch of ministryofsound.com is central to our strategy to establish direct relationships with our customers whilst also having control over the price, promotion and fulfilment of our products and events."

"We've worked closely with the industry's most dynamic and experienced agencies to create a retail proposition which reflects our brands innovative approach, and we'll be looking to replicate this model for our other brands over the next 12 months."

About Ministry of Sound
www.ministryofsound.com
Headquartered in London, Ministry of Sound is a global dance music and digital lifestyle entertainment brand delivering content, music and lifestyle products both offline and through multiple digital channels. Since first opening its doors as a Londonnightclub in 1991, Ministry of Sound has become a truly international brand with offices and clubs worldwide. Ministry of Sound is also the world's largest independent record company.

The company prides itself on pushing digital lifestyle boundaries. On top of it's core website destination, which gains 500 000 visits per month, Ministry of Sound has introduced a suite of digital products and assets that encapsulates all new media channels. This includes:

- MoSTV, a fully functioning TV channel dedicated to dance music and lifestyle programming, syndicated on various IPTV, Satellite and Cable TV platforms around the world with a global audience of over 1.8 million people

- Ministry of Sound Radio, a 24 hour online radio channel, produced and broadcast from its Londonheadquarters and syndicated globally, reaching an audience 465,000.

- Voted aEUR~Best Music Label' at the mobile entertainment industry awards 2007, Ministry of Sound is the biggest dance brand on mobile, as a content publisher, aggregator and service provider - with a direct to consumer site and branded portals on T-Mobile, Vodafone and O2.

- Ministry of Sound Download is an online music service offering the entire Ministry of Sound and partner label music catalogues, such as Hed Kandi. This has an active user base of 50,000 active users

- Ministryofsound.com features a comprehensive dance music news and publishing service, with frequent updates throughout the day, a regular artist/DJ interview at 5pm and live event reporting from key global nightlife destinations including Miamiand Ibiza

CONTACT: Steve Green, Plus One Communications
Tel: +44 (0)1273 697170
Tel: +44 (0)77756 77101
e-mail: steve@weareplusone.com
WWW: http://www.weareplusone.com
Ministry of Sound
WWW: http://www.ministryofsound.com
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