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Online Retail Sales Exceed Expectations Leading Up to Christmas, Reports Coremetrics
(Market Wire Via Acquire Media NewsEdge) SAN MATEO, CA -- (MARKET WIRE) -- 12/21/09 --
With Christmas days away, the U.S. online
retail sector showed strong sales results from Dec. 14 - Dec. 20, 2009
compared to the same period last year according to Coremetrics, the leader in marketing
optimization.
The company's analysis revealed the following trends:
-- Online retail sales from Mon., Dec. 14 - Sun., Dec. 20, 2009 were up
14.6 percent compared to Mon., Dec. 15 - Sun., Dec. 21, 2008 (year-over-
year).
-- Online retail sales for Fri., Dec. 18, 2009 and Sat., Dec. 19, 2009 were
up 24 percent compared to Fri., Dec. 19 and Sat., Dec. 20, 2008.
-- Online retail sales for Sun., Dec. 20, 2009 were up 20 percent from
Sun., Dec. 21, 2008.
"In past years, we have seen a big drop in online sales the weekend before
Christmas largely because of the end of free shipping," said John Squire,
chief strategy officer, Coremetrics. "But this season broke with tradition.
We saw a lot of online buying starting late Friday afternoon and continuing
over the weekend. Clearly, retailers have done a tremendous job of pushing
bargains not just on a specific day, but throughout the season. When you
combine the special promotions with guaranteed delivery dates, up-to-date
inventory information (a critical consideration for many people this
season), and the ability to shop from the comfort and warmth of your own
home, it's easy to see why online shopping is proving compelling to
consumers this season. Plus, the last-minute shoppers on the East Coast who
had intended to hit the malls this weekend really had no option but to shop
online."
Source
These findings are based on data from Coremetrics Benchmark(TM), the
industry's only peer-level benchmarking solution that measures online
marketing results, including commerce data, against those of the
competition. More than 500 leading U.S. retailers, contribute their
analytics data to Benchmark. All data is aggregated and anonymized.
Abercrombie & Fitch, Bath & Body Works, Bloomingdale's, Coldwater Creek,
L'Occitane en Provence, Macy's, Nordstrom, Office Depot, PETCO and
Williams-Sonoma are just a few of the participating companies.
Coremetrics recently enhanced Benchmark to include near-real-time data and
added advanced functionality, such as sales trends by comparison period,
conversion rates from Pay per Click (PPC) campaigns, and website traffic by
browser type. Over the last year, Coremetrics has nearly doubled the number
of companies participating in Benchmark.
Coremetrics Benchmark comes standard with Coremetrics Analytics for no
additional cost.
About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 2,000 online brands
globally, transacting more than $20 billion this year, use Coremetrics'
Software as a Service (SaaS) to optimize their online marketing.
Coremetrics' solutions encompass advanced online analytics and integrated
marketing optimization applications, including search engine bid
management, email targeting, ad impression attribution and cross sell
recommendations to acquire customers more cost effectively, increase
conversion rates, and increase lifetime customer value. Coremetrics is
consistently recognized by industry analysts and thought leaders, and in
2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley
Internet, Media, Entertainment and Communications companies. The company is
privately held with funding from Accel Partners, FTV Capital, Highland
Capital Partners, and W Capital Partners, and is headquartered in San
Mateo, California.
To learn more about Coremetrics, visit http://www.coremetrics.com or call
866-493-2673.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.
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Media Contacts:
Michela Stribling
Director, Corporate Communications
(650) 762-1433
Email Contact
Shelley Risk
Horn Group for Coremetrics
(415) 905-4037
Email Contact
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