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Coremetrics Reports Record Revenue and Growth in Enterprise Customers for 2009
(Market Wire Via Acquire Media NewsEdge) SAN MATEO, CA -- (MARKET WIRE) -- 02/09/10 --
Coremetrics, the leader in
marketing optimization, today announced that it has achieved record revenue
for the fiscal year ending on December 31, 2009. Revenue in 2009 from
Coremetrics web analytics and marketing applications grew by 20 percent
over 2008.
Coremetrics has experienced a surge in demand for its analytics and online
marketing solutions and has brought numerous new enterprise clients on
board. Companies that chose Coremetrics in 2009 include
Adidas AG,
Arkadium,
Barnes & Noble, Inc.,
Eckler Industries,
Follett Higher Education Group,
Godiva Chocolatier,
Green Mountain Coffee Roasters, Inc.,
HarperCollins Publishers,
Telecharge.com,
TicketCity, and
Virgin Atlantic Airways. Furthermore, according to
The Internet Retailer Top 500, the definitive ranking of America's
largest online retailers, 13 out of the top 25 Internet Retailer 500
companies work with Coremetrics to optimize their marketing campaigns. This
means that more of the top 25 retailers work with Coremetrics than with all
other vendors combined.
"The Coremetrics team delivered a very strong year thanks to increased
demand for sophisticated applications that take the guesswork out of online
marketing," said Joe Davis, CEO, Coremetrics. "We're hearing from customers
globally that online represents the most critical part of their businesses.
For long-term growth and viability, they need a partner who not only
understands online marketing today, but is setting the bar for what it will
deliver in the future. Coremetrics is the clear choice for any company
looking for leadership, vision, consistent execution and exceptional
service and support."
Additional highlights in 2009 include:
-- The launch of
Coremetrics Impression Attribution?, the first solution to analyze
the value of online marketing campaigns that occur outside a company's
website. Impression Attribution effectively connects online behavior to the
many marketing campaigns people are exposed to across the Web, even if that
exposure includes un-clicked campaigns.
-- The launch of the
Coremetrics Continuous Optimization Platform, a unique system that
addresses the need to more successfully convert and retain customers
online. At the heart of the platform is Coremetrics' exclusive
Lifetime Individual Visitor Experience (LIVE) Profile?, which tracks
a customer's browsing behavior over the long term, including offline
information, not just the first or last click. The Continuous Optimization
Platform makes any online marketing program far simpler to execute and
easier to understand by defining an intuitive, three-step methodology to
any marketing cycle: Anticipate, Automate and Syndicate. All Coremetrics
applications are designed to support this methodology and complement each
step.
-- The launch of
Coremetrics AdTarget?, an industry-leading data syndication platform
and online marketing application. The solution enables businesses to easily
syndicate information about website visitors to ad solution providers, who
can begin serving personalized display ads almost instantaneously. AdTarget
partners include AudienceScience, ChoiceStream, Criteo, Dotomi, FetchBack,
OpenX, Red Aril, ValueClick, Inc., and [X+1], with more than 150 customers
in the first six months of launch.
-- In July 2009, Forrester Research, Inc. recognized Coremetrics as a Web
Analytics "Leader" in
The Forrester Wave?: Web Analytics, Q3 2009 report (July 2009).
Coremetrics received the highest score for "Strategy," a section of the
report designed to ascertain a vendor's propensity for future success. In
addition, the company was cited as ranking highest in "Reference Client
Strength." Coremetrics also scored well for "Integration" (5.0 out of 5.0)
and "Metrics, Dimensions, and Correlations" (4.65 out of 5.0).
-- Coremetrics was also named a finalist for a
Fall 2009 STAR Award for Service Excellence from the
Technology Services Industry Association (TSIA), the services
industry's largest and most vibrant association. Since its inception in
1990, the prestigious STAR Awards recognize technology companies who
display exceptional leadership, innovation, and commitment in service
excellence.
About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help
businesses relentlessly optimize their marketing programs to make the best
offer, every time, anywhere, automatically. More than 2,100 online brands
globally use Coremetrics' Software as a Service (SaaS) to optimize their
online marketing. Coremetrics' integrated marketing optimization solutions
include real-time personalized recommendations, email targeting, display ad
targeting across leading ad networks, and search engine bid management. The
company's solutions are delivered on the only online analytics platform
designed to anticipate the needs of every customer, automate marketing
decisions in real time, and syndicate information across all customer
channels. The company is privately held with funding from Accel Partners,
FTV Capital, Highland Capital Partners, and W Capital Partners, and is
headquartered in San Mateo, California.
Find more information at coremetrics.com or 866-493-2673.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit
www.coremetrics.com/privacy.
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Media Contacts
Michela Stribling
Senior Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Email: Email Contact
Shelley Risk
Horn Group for Coremetrics
Tel: (415) 905-4037
Email: Email Contact
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