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TMCNet: Beyond Business Blogging: Getting Started with Automated Lead Nurturing

[March 15, 2010]

Beyond Business Blogging: Getting Started with Automated Lead Nurturing

Indianapolis, IN, Mar 15, 2010 (PRWeb.com via COMTEX) -- Right On Interactive (ROI), maker of 5Buckets marketing automation software today announced the release of a new eBook, Beyond Business Blogging: Getting Started with Automated Lead Nurturing.


Blogs are fantastic inbound marketing tools to acquire new leads and prospects. Email is a fantastic tool to nurture and sustain these relationships. In this complimentary primer, learn how marketers are combining these two tactics to not only acquire new leads but nurture them into closed business.

"Statistics show that marketers using corporate blogging as part of their social media mix improve search engine results and generate a higher volume of targeted leads," said Troy Burk, president of ROI. "Now that we're capturing these leads through business blogs, automated lead nurturing campaigns cultivate them to become closed business and ultimately to become brand ambassadors." Registration for this free eBook download is now available at http://bit.ly/a28Ajy.

About Right On Interactive Right On Interactive is a customer lifecycle marketing (http://www.rightoninteractive.com) automation software provider that helps organizations increase new and repeat business. Its 5Buckets "software-as-a-service" (SaaS) solution enables marketers to easily segment, schedule, and trigger relevant out-bound communications to customers and prospects through email, voice messaging, text, fax, and direct mail. For more information about ROI, visit www.rightoninteractive.com.

### Read the full story at http://www.prweb.com/releases/2010/03/prweb3722824.htm.

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