Communications as a Service (CaaS) Industry News

TMCNet:  eBags' 'Bag an iPad' promotion generates nearly 75,000 new fans

[November 08, 2012]

eBags' 'Bag an iPad' promotion generates nearly 75,000 new fans

Nov 08, 2012 (TELECOMWORLDWIRE via COMTEX) -- Online retailer eBags' new cross-channel marketing program on email, Facebook (NASDAQ: FB) and mobile is driving fall sales by boosting its Facebook 'Likes' and email subscribers by nearly 75,000 in less than two months.

Powered by global interactive marketing provider ExactTarget (NYSE: ET), eBags' back to school "Bag an iPad" campaign is one of two campaigns the etailer has launched since July that drives sales by providing customers exclusive access to discounts and sweepstakes after engaging on Facebook, email and mobile.

"The key to our interactive marketing success is delivering highly relevant and timely content to our customers," said Blake Area, senior manager of customer retention marketing at eBags. "Our 'Bag an iPad' campaign allowed us to interact with our customers across the channels they use most, improving customer satisfaction and increasing website traffic." ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. For more information, visit

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