|[November 14, 2012]
[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with the Aerospike NoSQL Database and Key-Value Store
MOUNTAIN VIEW, Calif. --(Business Wire)--
Companies understand that customer loyalty is only as strong as the
consumer's last experience. Increasingly these businesses are turning to
[x+1] to deliver superior, personalized interactions across their
various online channels.
A new case study examines how [x+1] reliably processes some 4 TB of data
and billions of user profiles and records using the Aerospike (formerly
Citrusleaf) real-time NoSQL database and key-value store. The full [x+1]
case study is available at: http://www.aerospike.com/why-aerospike/customers.
The cloud-based [x+1] Origin platform combines an enterprise data
management platform (DMP), with a powerful real-time decision engine,
Web services APIs, advanced analytics, and multi-channel execution.
Together, these capabilities enable companies to deliver the right
message to the right consumer at the right time across multiple digital
channels-including content management servers, chat systems, email
systems, ad servers, and demand-side platforms (DSPs).
The new case study examines the multi-channel marketing demands that led
[x+1] to choose Aerospike. It also reviews how the proof of concept
cemented the company's decision to move into production with Aerospike
clusters in each of its four U.S. data centers. Key benefits that [x+1]
has realized with Aerospike include:
Reliably manages 4 TB of data linked to 1.7 billion profiles and 2
billion user records, and scales to handle billions of key values
without compromising performance.
Analyzes thousands of attributes to retur a response within 4 ms, and
delivers 10 relevant options to a business' Web page within 50 ms.
Enables 100% uptime and no degradation in performance even during
automatic rebalancing and data migration that happens in the event of
node failure and during routine rolling upgrades and hardware backups
Minimizes IT overhead with native flash-optimizations that result in
dramatically lower server costs.
"Using Aerospike, we're able to plug thousands of audience attributes
into our proprietary engine and analyze predictive behavior within 4
ms," said Patrick DeAngelis, [x+1] CTO. "And when clients call out to
us, we're able to respond with 10 options in less than 50 ms. Providing
fast reliable access to data in real-time is simple to say, but it's not
easy to do. It's also the reason so many marketers rely on us. Aerospike
allows us to deliver at the speeds our clients need and has proven that
our choice to buy-not build-was the right decision."
"[x+1] is the marketing platform of choice for Global 1000 companies
that understand the need to make the most of every customer interaction
at every touch point with compelling, personalized offers," said Brian
Bulkowski, Aerospike founder and CTO. "We are thrilled by the success of
[x+1] in using our Aerospike database to deliver relevant offers within
milliseconds across the Web, email, mobile and social media channels
that consumers use to interact with businesses today, building brand
value and strengthening customer loyalty."
[x+1] is a marketing technology provider that combines a leading
enterprise data management platform (DMP) with multi-channel execution
capabilities powered by a patented real-time decision engine, Web
Services APIs and advanced analytics. Top companies in financial
services, automotive, retail, CPG, telecommunications, online services
and travel have significantly increased the performance of their digital
marketing investment by using [x+1]'s solutions and services. [x+1] has
been singled out as a 'leader' in "The Forrester (News - Alert) Wave™: Demand-Side
Platforms, Q4 2011." To learn more about [x+1], visit http://www.xplusone.com.
Aerospike, Inc. offers the only real-time NoSQL database and key-value
store that delivers predictable high performance for mission-critical,
Web-scale applications. Aerospike's flash-optimized, shared-nothing
architecture scales linearly, consistently processing over 300k
transactions per second per node with sub-millisecond latency. With
automatic fail-over, replication, and cross data center synchronization,
the Aerospike database reliably stores billions of objects and terabytes
of data-while providing 100% uptime and a 10x improvement in TCO over
other NoSQL databases. Customers accelerating their business with
Aerospike include adMarketplace, eXelate, Sony's So-net, and The Trade
Desk. For more information, visit www.Aerospike.com.
Aerospike is a registered trademark of Aerospike, Inc., in the United
States and/or other countries. All other trademarks and registered
trademarks are the properties of their respective owners.
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