Communications as a Service (CaaS) Industry News

TMCNet:  ClickSquared SVP of Marketing Discusses the Intelligent Use of Data in Email Marketing Featuring Insight From Analyst Shar VanBoskirk From Leading Independent Research Firm

[December 10, 2012]

ClickSquared SVP of Marketing Discusses the Intelligent Use of Data in Email Marketing Featuring Insight From Analyst Shar VanBoskirk From Leading Independent Research Firm

BOSTON, MA, Dec 10, 2012 (MARKETWIRE via COMTEX) -- WHAT: Senior Vice President of Marketing for ClickSquared, Dan Smith, and guest speaker Shar VanBoskirk, vice president, principal analyst, Forrester Research, Inc., will present a one-hour webcast, "The Email Marketing Scorecard." Join them as they discuss the intelligent use of data in email marketing and the general principles behind the email marketing scorecard. During the discussion, marketers will learn: -- How to use data to drive higher clicks and superior conversations -- How to avoid common pitfalls -- The concepts in practice with effective email marketing campaigns WHEN: Tuesday, December 11 from 1:00 pm to 2:00 pm EST WHERE: To register for the webinar visit: https://www3.gotomeeting.com/register/241984582 WHO: ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.

ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800, visit http://clicksquared.com/ or visit the links below: Twitter: www.twitter.com/clicksquared Facebook: www.facebook.com/clicksquared CONTACT: Tier One Partners Erin Keefe 617.512.9498 Email Contact SOURCE: ClickSquared http://www2.marketwire.com/mw/emailprcntct id=474B40E6B68FAB0A

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