|[December 17, 2012]
SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012
LAS VEGAS --(Business Wire)--
part of Sapient (NASDAQ: SAPE), has been named the Global Digital
Marketing Partner of the Year for 2012 by leading digital marketing and
media solutions provider, Adobe.
The award, presented today at Adobe's (News - Alert) global sales meeting in Las Vegas,
recognizes SapientNitro as the top-performing partner for digital
marketing and celebrates the extraordinary work the two companies have
achieved together throughout 2012.
"We are incredibly proud to have worked alongside Adobe executives and
client teams throughout the year to make amazing things happen for our
clients," said Piyush Patel, director of technology at SapientNitro. "By
focusing as a team on solving our clients' toughest challenges and
maximizing their opportunities, together with Adobe, we have created
innovative new business models and award-winning multi-channel
experiences that leverage analytics, technology and creativity to drive
deeper brand-consumer relationships."
SapientNitro's partnership with Adobe has driven marketing solutions
that transform a brand's storytelling experience, while also enhancing
the ability to generate value more quickly and efficiently. This has
resulted in breakthrough work for such blue-chip companies as NASCAR,
yatt and United Health Group. The solutions delivered to these and many
other global clients led to enhanced customer interaction and loyalty
across channels, accelerated time to market and improved operational
"The always-on consumer who is tied to mobile and social experiences is
forcing brands to look at new ways to relate to their audiences," said
Bill Rusitzky, global vice president, Strategic Alliances at Adobe. "Our
partnership with SapientNitro enables us to leverage Sapient's ability
to integrate brand, digital and commerce, with Adobe's innovative
technologies, to come up with breakthrough solutions and drive faster
time to value for our clients. This mix of data, technology and
imagination enables us to more effectively serve our joint clients in
this ever-changing technology landscape."
This year's award marks yet another milestone in the productive alliance
between the two companies, with Adobe naming SapientNitro European
Partner of the Year in 2011 and Global Partner of the Year in 2010.
"A key reason we have been able to partner so successfully with Adobe is
that both of our companies share a deep understanding of technology and
analytics," said Robert Van Beber, senior vice president and Global
Marketing Services lead at SapientNitro. "This, combined with our
jointly collaborative approach to bringing the best solutions possible
to our customers, resulted in the truly amazing year we have had. I look
forward to continuing our great work together in 2013."
To learn more about the unique partnership between SapientNitro and
Adobe, view the "Engine of Innovation" video at http://bit.ly/WfFwnB.
SapientNitroSM, part of Sapient®, is an integrated marketing
and technology services firm. We create and engineer highly relevant
experiences that accelerate business growth and fuel brand advocacy for
our clients. By combining multi-channel marketing, multi-channel
commerce, and the technology that binds them, we influence customer
behavior across the spectrum of content, communication and commerce
channels, resulting in deeper, more meaningful relationships between
customers and brands. SapientNitro services global leaders such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target (News - Alert), and Vodafone
through our operations in North America, Europe, and Asia-Pacific. For
more information, visit http://www.sapientnitro.com
or follow us on Twitter (News - Alert) @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.
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