|[January 09, 2013]
adidas Group Accelerates Global Commerce Expansion with Demandware
BURLINGTON, Mass. --(Business Wire)--
Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced
that the adidas
Group, a global leader in the sporting goods industry, is using the Demandware
Commerce platform to power the global expansion of its brands. In
just over one year, the company launched more than a dozen ecommerce
sites on Demandware in Europe, Russia, Canada and South America. The
company will leverage Demandware's
global commerce capabilities for additional sites and channels as it
continues to execute upon its international expansion strategy.
adidas Group launched more than a dozen ecommerce sites on Demandware Commerce in Europe, Russia, Canada and South America. (Photo: Business Wire)
For more than 80 years, the adidas Group has been part of the world of
sports, delivering state-of-the-art sports footwear, apparel and
accessories. Today, it is a global leader with a broad portfolio of
brands and products available in virtually every country of the world.
With global expansion a major iitiative, the adidas Group required an
ecommerce platform that would allow it to get to market fast and
efficiently, while retaining complete control over the brands and
customer experience. The company selected Demandware's cloud-based
model because it provides a flexible, scalable platform that enables
launching many sites quickly from a common architecture with minimal
"Fast deployment was a major consideration for us as our ecommerce
presence is of strategic importance for the adidas Group. We needed an
ecommerce platform and partner that could help us move swiftly to reach
new markets, without compromising quality. In close cooperation with
Demandware, we were able to execute a rollout of this size within just
one year. Demandware has delivered consistently and we look forward to a
long and successful partnership with them," said Harm Ohlmeyer, Chief
eCommerce Officer for the adidas Group.
"As the adidas Group continues to drive digital ecommerce on a global
scale, Demandware will be there to help ensure that its strategic
business objectives are met. We're honored to have them as a client and
are committed to their success," said Tom Ebling, CEO of Demandware.
The project was implemented by Astound Commerce, a
certified Demandware Solutions partner.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands:
adidas, Reebok, TaylorMade, Rockport and Reebok-CCM (News - Alert) Hockey.
Headquartered in Herzogenaurach, Germany, the Group has more than 46,000
employees and generated sales of € 13.3 billion in 2011. http://www.adidas-group.com
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service
(SaaS (News - Alert)) ecommerce solutions that enable companies to easily design,
implement and manage their own customized ecommerce sites, including
websites, mobile applications and other digital storefronts. Customers
use our highly scalable and integrated Demandware Commerce platform to
more easily launch and manage multiple ecommerce sites, initiate
marketing campaigns more quickly, and improve ecommerce traffic. For
more information about Demandware, visit www.demandware.com,
call 1-888-553-9216 or email email@example.com.
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Demandware is a registered trademark of Demandware, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130109005251/en/
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