Communications as a Service (CaaS) Industry News

TMCNet:  Internet Broadcasting Selected For Digital Advertising Operations By American Public Media

[January 09, 2013]

Internet Broadcasting Selected For Digital Advertising Operations By American Public Media

ST. PAUL, Minn., Jan. 9, 2013 /PRNewswire via COMTEX/ -- Internet Broadcasting (IB), the leading provider of digital publishing technology and services, announced today a multiyear partnership with American Public Media (APM), one of the largest producers and distributors of public radio programming in the world, for digital ad operations.

IB will provide APM with ad creative design and development, ad trafficking services, campaign management tools, digital sales training, support and best practices for all of APM's 23 owned-and-operated web properties.

"American Public Media has a well-deserved reputation for growth through innovation, and we're excited to be part of that," said Reed Varner, Vice President of the Digital Agency at Internet Broadcasting. "They require the best for their exceptional programming brands, and we're set to deliver for them." "IB provides the technology and expertise we need to support and grow our digital revenue," said Laurie Belleau, Director of Ad Operations and Digital Revenue at American Public Media. "Partnering with IB lets us create the best possible experiences for both our underwriters and our listeners." Internet Broadcasting leverages fifteen years of digital experience to provide an end-to-end advertising operations solution for its clients. IB helps over a thousand digital sellers nationwide meet and exceed revenue goals via proprietary technology, high-performance ad products and exceptional service.

For more information on either Internet Broadcasting or American Public Media, please visit ibsys.com or americanpublicmedia.publicradio.org. About Internet BroadcastingAiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based web publishing platform, original and syndicated content, and the IB Digital Agency, one of the largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies with award-winning websites and services. Leading media companies such as Hearst Television, Turner Broadcasting, and The Washington Post Company's Post-Newsweek Stations group are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn. For more information, visit www.ibsys.com.

SOURCE Internet Broadcasting

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