Cloudera Selected by ExactTarget to Manage Its Data Warehouse
PALO ALTO, CA, Jan 09, 2013 (MARKETWIRE via COMTEX) --
Cloudera, the category leader that sets the standard for Apache
Hadoop in the enterprise, today announced that ExactTarget, global
interactive marketing provider, has deployed Cloudera Enterprise to
help manage their data warehouse to improve operational efficiency.
Comprised of CDH (Cloudera's Distribution Including Apache Hadoop),
Cloudera Support and Cloudera Manager, Cloudera Enterprise is a
subscription-based service designed to provide data-driven
enterprises with visibility, reliability, automation and support for
the CDH platform.
Founded in 2000, ExactTarget provides clients around the globe with a
cross-channel interactive marketing software-as-a-service suite to
power data-driven, real-time marketing across email, mobile, social
media and the web. By seamlessly integrating data, such as CRM, web
analytics, ecommerce and other systems, ExactTarget empowers its
clients to create a unified view of each consumer, powering highly
relevant, permission-based messaging across email, mobile, Twitter,
Facebook and the web. Through its Interactive Marketing Hub,
marketers can plan, create and optimize interactive marketing
campaigns through detailed analytics.
"In order to connect with today's hyper-connected consumer, marketers
rely on real-time information and insights to deliver timely,
relevant interactions," said Tim Horoho, vice president of
Infrastructure at ExactTarget. "Cloudera Enterprise provides us with
the tools and support we need to power real-time analytics to engage
with connected consumers across the channels they use most."
"SaaS companies like ExactTarget are leading a new era of data-driven
marketing, empowering businesses around the world to identify,
connect and engage with customers in a deeper, more meaningful way,"
said Charles Zedlewski, VP of Product at Cloudera. "We're pleased to
be providing the Big Data platform and support that will help
ExactTarget to grow its business, which relies on production-grade
data management at scale."
Cloudera, the standard for Apache Hadoop in the
enterprise, empowers data-driven enterprises to Ask Bigger
Questions(TM) and get bigger answers from all their data at the speed
of thought. Cloudera Enterprise, the platform for Big Data, now with
Cloudera Enterprise Real Time Queries powered by Impala, enables
organizations to easily derive business value from structured and
unstructured data to achieve a significant competitive advantage.
Reinventing the economics and performance of Big Data management,
Cloudera is the category leader in Apache Hadoop-based software,
services and training. CDH (Cloudera's Distribution Including Apache
Hadoop), available to download for free at www.cloudera.com/download,
is the most comprehensive, tested, stable and widely deployed
distribution of Hadoop in commercial and non-commercial environments.
For the fastest path to reliably using this completely open source
technology in production for Big Data analytics and answering
previously un-addressable big questions, organizations can subscribe
to Cloudera Enterprise, comprised of Cloudera Manager software and
Cloudera Support. As the top contributor to the Apache open source
community and with tens of thousands of nodes under management across
customers in financial services, government, telecommunications,
media, web, advertising, retail, energy, bioinformatics,
pharma/healthcare, university research, oil and gas and gaming,
Cloudera's depth of Big Data experience and expertise are unrivaled.
SOURCE: Cloudera, Inc.
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