iCrossing Unveils Proprietary Content Mapping Tool to Help Clients Build More Connected Brands
(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwire) -- 01/28/13 --
iCrossing, a global digital marketing agency, announced the iCrossing Content Map, a proprietary visual mapping tool that helps CMOs build connected brands by uniting a brand's messaging across all consumer touchpoints under one cohesive publishing plan.
The iCrossing Content Map helps marketers create consistent messaging and eliminate inefficient content by providing a visual snapshot of a brand's entire content publishing landscape, ranging from a brand's home page to its social media channels. The iCrossing Content Map aligns a brand's messaging to each stage of the customer decision funnel so that brands deliver consumers timely and relevant information.
"In the era of Pinterest and the age of infographic, brands can use data visualization to become better content publishers," said Karen Pate, Ph.D., vice president of content strategy at iCrossing. "Often the information and tone on a brand's Facebook page don't align with the messaging in its TV ads or email outreach. The iCrossing Content Map aligns organizations under one content strategy plan so that the brand's voice is consistent across all touchpoints and communicates with consumers in effective and meaningful ways."
She added that the Content Map identifies content publishing redundancies and opportunities to update stale content.
The iCrossing Content Map is derived from iCrossing's proprietary Insights Platform, which analyzes data from linguistic profiles, market research and audience groups from across Hearst's various properties to provide key behavioral insights. iCrossing uses the Content Map as it devises and implements content publishing strategies for clients across all industries.
In the January 2013 Forrester Research report, "2013 B2B CMO Imperatives," author Sherly Waksman-Pattek described the tool saying, "With a visual representation of all content throughout the buying journey, the newly released iCrossing Content Map helps organizations effectively manage alignment and consistency of messaging across all content channels."
The iCrossing Content Map is the latest innovation from the agency's leading content strategy practice, which delivers results for clients by overlaying iCrossing's digital expertise with Hearst's 125 years of publishing experience. The practice is dedicated to helping clients use content marketing to build connected brands in real-time.
About iCrossingiCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.
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