Communications as a Service (CaaS) Industry News


[February 04, 2013]

"Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google Shopping" -- Mercent Announces First Event in Its 2013 Mercent Retail(TM) Webinar Series.

SEATTLE, WA, Feb 04, 2013 (MARKETWIRE via COMTEX) -- Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the first event in its 2013 Mercent Retail(TM) Webinar Series titled "Are Comparison Shopping Engines Dead The Rise of 'Shopping Ad Networks' in the Age of Google Shopping." The event kicks off a new 12-month season of educational, eCommerce-focused webinars geared to large, enterprise-level retailers to help them navigate and profit in the rapidly changing eCommerce landscape. Mercent's February 12th event -- "Are Comparison Shopping Engines Dead The Rise of 'Shopping Ad Networks' in the Age of Google Shopping," will be led by a panel of strategists and thought-leaders in omni-channel retailing. Together they will discuss the impact Google Shopping and Product Listing Ads have on retail eCommerce and online shopping engines. The panel will also share insights and expert recommendations on successful cross-channel strategy development; online performance optimization that drives profits; and how merchants can capture consumer attention through the final "click-to-buy" transaction.

This is a complimentary webinar open to professional eRetail executives, marketers and other industry professionals. Advance registration is required: -- Date: Tuesday, February 12th, 2013 -- Time: 1:00 pm PT / 4:00 pm ET -- Format: 30-Minute Presentation + Q&A -- RSVP:Space is LIMITED -- Questions: or 206.832.3971 For additional event and registration information or to access previous Mercent Retail(TM) Webinars contact Mercent Sales directly at or 206-832-3971.

About Mercent Mercent provides eCommerce marketing software solutions ensure large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS , L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail(TM) SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels.

Supported purchasing destinations for Mercent shopping feeds include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

PR Contact: Kristine Szarkowitz 206.310.5323 Email Contact SOURCE: Mercent id=C36B21F12977EC5A

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