Communications as a Service (CaaS) Industry News

TMCNet:  Brazilian social media expert, Vortio, signs up to Searchmetrics as a new premium partner

[February 11, 2013]

Brazilian social media expert, Vortio, signs up to Searchmetrics as a new premium partner

Feb 11, 2013 (M2 PRESSWIRE via COMTEX) -- Vortio, the leading online agency for search and social media analysis in Brazil, has become a new premium partner for Searchmetrics. Vortio will integrate the Searchmetrics' search and social analytics software into its existing offer.

With around 82 million Internet users, Brazil is the largest online nation in South America. Every other person uses the World Wide Web and Brazil heads the rankings particularly with regard to mobile surfing. As a result, more and more companies are paying attention to their presence in the various social networks.

Vortio, founded by Braulio Medina and Dulio Matos, specialises primarily in the analysis and monitoring of social media campaigns. Besides in-depth analysis of companies' own presence in social forums and networks and those of competitors, the Brazilian market leader profiles the behaviour of social network users, analysing different consumer types and their individual preferences and needs, for example.

Searchmetrics lends Vortio's range of services yet more substance - Searchmetrics SuiteTM is the ideal tool to enable the Brazilian social media experts to monitor and analyse its clients' activities in social networks even more effectively. Not only does Searchmetric's software enable analysis of specific keyword searches in 123 countries, with a total of 261 search engine combinations, it also provides comprehensive data to analyse a brand's own social visibility and that of its competitors.

The numerous customisable analysis parameters within Searchmetrics SuiteTM provide Vortio with real added value. Based on the data, the online experts can advise clients about creating effective social media strategies aimed at specific target audiences.

"We are proud to have gained Vortio, one of the most renowned agencies in Brazil, as a new premium partner. South America is a region with great online marketing potential and a steadily growing Internet community, and it is precisely in that area that we will now be cooperating with Vortio", explains Thilo Heller, VP Sales at Searchmetrics. "As an interface between companies and the community, the experts from Vortio need to know not only how to interconnect those two target groups in social networks as intelligently as possible, but also the extent to which individual brands are present on the online platforms. With our Searchmetrics SuiteTM we create this important basis for analysis to support strategic social media consulting." About Vortio Vortio is an owner-run online agency for search and social media analysis based in Brazil. Founded by Braulio Medina and Dulio Matos, the company provides advice to individual clients and agencies primarily in the area of social media. Besides analysing companies' own accounts and fan pages in social networks, Vortio also aggregates data on consumers and their online user behaviour. On that basis, the renowned agency develops measures and activities for targeted social media marketing. Further information is available at: vortio.com.br About Searchmetrics Searchmetrics is a pioneer and leading international provider of search and social analytics software for enterprises and online agencies. With its unique server infrastructure and software solution - Searchmetrics SuiteTM - Searchmetrics helps its customers and partners by aggregating and evaluating large quantities of data covering website rankings, keywords and relevant competitor groups.

Searchmetrics SuiteTM offers a unique insight in search engine and social media visibility of websites in 123 countries. This insight is of vital importance for companies engaged in inbound marketing because prominent visibility in search engines is indispensable in getting their content seen by potential customers online.

Next to Searchmetrics SuiteTM, Searchmetrics also offers a toolset for a quick start to search engine and social network optimization and real-time analysis - Searchmetrics EssentialsTM - as well as high-end SEO consulting services in Germany, Austria and Switzerland. Based in Berlin, this rapidly growing company now employs over 100 people with the support of Verlagsgruppe Holtzbrinck, venture capital firm Neuhaus Partners and Iris Capital. Searchmetrics counts numerous well-known companies, including ebay, Siemens, Warner Music Group, GM and Kaspersky. With offices in Berlin, London, Paris and New York Searchmetrics provides support for its SaaS solution through a network of partners and an online shop.

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