|[February 18, 2013]
89 Degrees Introduces ECHO
BURLINGTON, Mass. --(Business Wire)--
Degrees, a customer
engagement agency that leverages data and analytically driven
strategy for maximum ROI, has launched a new service, ECHO, an email
capabilities & health optimization plan that maximizes email investments
for increased impact and ROI.
"Industry surveys show that the amount of email sent by retailers in
2012 jumped by at least 19 percent, and with good reason," said Arthur
Sweetser, CMO of 89 Degrees and recent speaker at the Email Evolution
Conference. "Email is evolving and remains highly profitable; the
evidence keeps mounting and businesses know it is a smart bet for their
89 Degrees also hears from many marketers that are convinced of emails'
value, but still don't know if they are making the most of their
investment. Or they may not be achieving the growth numbers on which
they were counting.
"When businesses are allocating a sizable portion of their marketing
budget to email marketing, they want to be sure they are spending
smart," continued Sweetser. "That's why we introduced ECHO - to help
marketers reach and exceed their goals, increasing their success with
each following campaign."
ECHO - The Three Stages of Email Capabilities & Health
Analysis of current email marketing program
89 Degrees will review current campaign performance metrics, list
health, creative, business rules, and segmentation related to marketers'
email programs. Their SWOT deliverable includes benchmarked performance
metrics, implications, and opportunities for near term and long term
email program enhancements.
2. Infrastructure Audit: Are the people, processes, and
technology in place to deliver, grow, and optimize email marketing
Marketers need to know if they are driving more efficient revenue
through their email program each year. 89 Degrees will review business'
current technology infrastructure, software tools, and processes to
identify what works and what might need improvement or optimization.
They will especially address these key areas:
Data and website hosting, latest advances in cloud computing, and SaaS (News - Alert)
Data privacy and security and adherence to best practices
Integration points with 3rd parties (data exchange, APIs, web services)
Software tools, balance between ROI, and staying cutting edge
Email design and layout, adherence to best practices, responsive
layout, and email rendering on mobile devices
Seamless integration between your emails and landing websites
Choice of development technologies, open standards, project
maintainability and portability
a Comprehensive Roadmap for High Value, High Performing Email Marketing
Optimum (News - Alert) process and organizational structure for email marketing
Database enhancement requirements
Segmentation business rules
New reporting and measurement requirements
Email template and content management requirements for dynamic
Email marketing calendar/ promotion including contact frequency/
Resourcing requirements - internal and external
Implementation sequencing and timing of recommendations
Contact Arthur Sweetser, 89 Degrees CMO, at email@example.com
to find out how ECHO can increase your email marketing ROI.
About 89 Degrees
89 Degrees is an agency that specializes in
customer engagement strategy and execution. Our results-oriented
services combine database expertise, marketing analytics, technology
integration, and creative as a means to connect consumers and brands for
maximum engagement and ROI. 89 Degrees enables multi-channel success
across a number of key verticals for clients including IKEA, Hyundai,
World Vision, Genzyme/Sanofi and Uno Chicago Grill.
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