CaaS / SaaS Featured Article

On-Demand Integration's Boomi Draws 100 New Customers

By David Sims, TMCnet Contributing Editor

Boomi, a vendor of on-demand integration, reportedly announced that the company has added more than 100 new customers since the introduction of its service, “adding to its existing client base of over 300 customers in 11 countries around the world,” company officials say.

 

According to Drew Massie, chief operating officer and co-founder of TacitLogic, Boomi was the clear choice for his company – which offers a business professional networking platform, MyReferNet – to synchronize Salesforce.com (News - Alert) with its flagship product.

 

“I was able to build and deploy my integration processes within just a few hours,” Massie said.

 

Last month, as reported on TMCnet, Boomi announced that Intuit (News - Alert) selected Boomi On Demand to provide the integration service within its newly launched Intuit Partner Platform.

 
Through that partnership, Boomi officials said they expected that Boomi on Demand – which is diagrammed below– would allow any applications built on the Intuit platform to connect to and synchronize data with QuickBooks desktop installations “completely online with no development or system configuration required by end users.”

 

With its “connect once, integrate everywhere” approach, Boomi officials believe the company’s popularity is driven by its fully cloud-based delivery model, its visual approach to integration that does not require coding, its product for behind-the-firewall integration and its pay-per-connection pricing model.

 

Bob Moul, chief executive officer of Boomi, says the integration challenge is not caused by SaaS (News - Alert) technology itself “but in the attempt to integrate SaaS applications with conventional integration products.”

 

Boomi also recently closed on $4 million in its first institutional round of financing from FirstMark Capital. The investment will be used to accelerate Boomi’s go-to-market strategy, company officials say, adding that Amish Jani, managing director of FirstMark Capital, has joined the company’s board of directors.

 

A couple of months ago, as TMCnet reported, Boomi announced a partnership to provide Software-as-a-Service data transformation and integration for Centive’s Compel.

 

The Boomi On Demand service replaced a prior partnership with a legacy on-premise integration product to provide Centive and their customers with what Centive officials described as “affordable, enterprise-grade integration services without the need for conventional integration software, appliances or coding.”

 

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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Michael Dinan