So-called “walking and cycling holiday specialists” at HF Holidays reportedly have chosen SAS (News - Alert) Marketing Automation software as “the foundation for improving marketing communications.”

 

Cary, North Carolina-based SAS’ marketing software is expected by HF Holidays officials to create better targeted direct mail campaigns and e-newsletter offers to its customers, based on accurate customer data.

 

“Using SAS,” company officials say, they want to accelerate growth by an additional 5 to 10 percent within the next 5 years through better targeted mailings.

 

Aimee Hart, communications manager at HF Holidays, says SAS’ complete marketing product “will provide us with a holistic approach to marketing to our customers. With SAS we will be able understand all of our customer data and gather insight into their behavior.”

 

HF Holidays turned to SAS for a customer profiling system to improve its targeting and personalization of marketing communications. SAS is expected to provide HF Holidays with data management, campaign management and customer analytics in one integrated product.

 

SAS officials say the product will integrate data from several separate databases within HF Holidays, “improving the quality and accuracy of its customer information… this centralized platform will enable the company to generate targeted campaigns, as well as understand and track customer responses.”

 

Earlier this month, Oxford Global Resources deployed the SAS Enterprise BI for Midsize Business, SAS officials said, to create “a Web-based portal to help field managers proactively track internal performance metrics.”

 

SAS, known primarily as a business analytics vendor, partnered with a local reseller to deliver the product to Oxford, which tallies more than $200 million in annual sales with fewer than 500 employees.

 

The Web portal to Oxford’s data warehouse, with over 125 people regularly accessing it, is so popular that the Windows Server 2003 hardware originally intended for 25 has proved insufficient, Oxford officials say:

 

Ian Manocha, Managing Director of SAS UK, called the leisure industry “a real growth area for SAS. We have recently expanded our footprint in this market by acquiring IDeaS Revenue Optimization and forming a new Profit Optimization Global Practice.”

 

In September, TMCnet reported that SAS announced the global launch of SAS for Customer Experience Analytics.

 

Debuted in the United Kingdom in February 2007, this addition to SAS’ comprehensive Customer Intelligence suite is “the result of a global teaming agreement with Speed-Trap,” described by SAS officials as “a U.K.-based provider of software that uses Web 2.0 technology to deliver complete on-line customer insight.”

 

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