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October 31, 2008

Salesforce.com Gets Bluewolf's Bw.Connect



Bluewolf has announced the availability of bw.Connect for Salesforce CRM Ideas on the Force.com AppExchange.
 
Bw.Connect for Salesforce CRM Ideas is a product designed to let organizations manage and act on the information gathered using Salesforce CRM Ideas, company officials say: “Salesforce CRM Ideas helps companies build their own online communities to collaborate with customers, partners, or employees in an interactive, online forum.”

 
Salesforce CRM Ideas is a SaaS (News - Alert) application from Salesforce.com that allows customers to post, discuss, and vote on ideas of their customer and employee communities. It lets organizations tap into their online community, as a constant source of innovation, using it as a tool to be more responsive to market demands.
 
This week TMC reported that Meticulus, “a specialist source for business-class data capture relying on Anoto’s Digital Pen and Paper, has developed a “Salespen” application. This newly available application is specifically targeted at field sales professionals” and is available on Salesforce.com (News - Alert).
 
“Salespen provides remote sales workers with a complete on-the-road package which allows them to do their job as effectively as if they were fully loaded with laptops or PDAs,” said Gordon Olson, chairman, Meticulus, in a Tuesday statement, according to Campbell.

“With Salespen, the mobile sales force needs only to carry a digital pen, a supply of forms and a Bluetooth phone – and can be assured that Salespen’s security features will safeguard critical information on leads, opportunities, contacts and accounts. New information is uploaded to Salesforce.com as soon as it has been collected,” added Olson.
 
Bluewolf is a provider of consulting services for Software as a Service, Open Source and Cloud Computing products, and provides a product around Salesforce CRM Ideas. Built using the Force.com Platform, bw.Connect for Salesforce CRM Ideas is available for test drive and deployment on the Force.com AppExchange.
 
Bluewolf officials say bw.Connect for Salesforce CRM Ideas lets organizations “tie every comment submitted via Salesforce CRM Ideas back into Salesforce CRM at the contact record, closing the loop on community feedback.” Additionally, it’s engineered to enable what Bluewolf calls “E-mail to Idea,” allowing customers to submit input by e-mail, eliminating the need to require customers to log in.
 
The product also aggregates all submitted activity by user, providing organizations a customer-specific view of comments and feedback.
 

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi


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