DecipherTech,  an expert in Business Intelligence (BI), has announced the launch of a SaaS (News - Alert) solution that will enable small to medium sized businesses (SMBs) to gain strategic insight into their CRM activities, considered the life blood of their rapidly growing enterprises.

 

Decipher CRM is an online analytics tool that is designed to condense data from a multitude of structured systems (SFA, CRM, ERP) and non-structured data sources (spreadsheets, etc.) into manageable, insightful and actionable information.

 

By assembling world class research, white papers and Web articles in the Resources area of its Web site, Decipher helps businesses with the first step in evaluating their CRM capabilities and needs.

The Decipher CRM solution includes a suite of three BI applications, including Sales Analytics, Order Fulfillment and Profitability Analysis. All modules can be fully integrated with reporting from the client’s existing CRM and ERP applications, as well as various legacy systems.

The solution is designed to ensure that any reporting limitations with existing client systems can be quickly overcome. The final results are displayed on a single dashboard with transaction level data available through drill-down.

The primary focus with the Sales Analytics module is the monitoring of performance of the sales organization. This module allows management to identify top producers and best practices so that rewards and incentives can be optimized. In addition, it enables the most effective sales training and support procedures to be implemented across the enterprise.

The Decipher Order Fulfillment helps to facilitate and increase customer retention through the identification of key support issues. It also highlights opportunities for repeat business and up-selling by identifying patterns.

By integrating with Sales Analytics, the order fulfillment solution provides the key data necessary for the Sales and various Sales support groups to work as one team in order to create a cohesive, responsive and dependable interface between a company and its customers.

Integrated with the Sales Analytics and Order Tracking modules, the Profitability Analysis enables a company to place the needs of its most profitable customers at the top of its daily priority list. At the same time, the company can develop a better long term strategy for acquiring and retaining more of these high value customers.

CRM solutions and the information that can be captured to use throughout the organization are essential in highly competitive industries where customers must work to protect the customer base. In the SMB market, many of these companies are operating on shoe string budgets and therefore, must take a strong approach to customer service.

 

The solutions offered by Decipher allow these SMBs to leverage information within their databases so that it can be plugged back into sales and marketing strategies in order to drive revenue and gain more of the market share. In doing so, these SMBs can effectively drive long-term, sustainable growth.