Manticore Technology, a provider of easy-to-use, powerful, automated demand generation solutions, has announced Manticore Technology ’09 Professional Edition and Manticore Technology ’09 Enterprise Edition, both extensions of its flagship product.
The Enterprise Edition is designed to deliver robust capabilities for marketers with complex needs, while at the same time continuing to deliver the true value of SaaS (
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The Professional Edition combines six years of industry experience and provides marketers with a powerful combination of a feature rich demand generation solution. The solution can also be implemented within one hour and is aggressively priced for the market.
A flexible solution, the Enterprise Edition is designed to allow customers to build programs on the fly with no IT reliance and make modifications without wasting valuable time and resources. This new version is positioned to be game-changing and with pricing that starts at $2,000 per month.
Highlights of this solution include Multi-Model Lead Scoring (M2LS) to enable marketers to build dynamic lead-scoring models correlating to various product offerings; Dynamic Content to deliver relevant, targeted content through e-mail and landing pages for increased response rates; Increased Lead Nurturing Power that includes Manticore’s Demand Booster; and Enhanced Campaign Reporting Capabilities.
"Manticore Technology has taken our six years of experience and rocked the demand generation space," said Nicholas Walker, CEO and President of Manticore Technology, in a Monday statement.
"Manticore Technology '09, Enterprise Edition can be implemented in around one hour while delivering advance marketing power that marketers can use on a day to day basis. With a starting price point of $2000 per month and a free 30-day trial, Manticore is an obvious choice for a wide array of B2B marketers."
Starting at $999 per month, the Professional Edition has been designed for marketers with less complex demand generation needs. A competitive feature set, the solution includes a free-trial and offers a great demand generation entry-point and an easy upgrade path to Enterprise Edition as a company’s needs grow.
The Professional Edition includes such highlights as Lead Nurturing through Demand Booster; Lead Scoring based on fit and behavior in response to marketing campaigns; WYSISYG Editor to build Landing pages and e-mail campaigns on the fly; Campaign Reporting; and Dedicated Customer Success Manager (CSM).
"For more than six years, Manticore Technology has been providing feature rich demand generation solutions to Enterprise customers," said Walker, in the Monday statement.
"Manticore Technology '09, Professional Edition is our solution for those marketing departments with less complex needs. With a one hour implementation, a starting price point of $999 per month and a free 30-day trial, it is the obvious choice for a wide range of marketing departments."
Manticore has done well to recognize the needs of its different market segments and develop extensions to its flagship product that can meet specific demands. In doing so, the company will be better equipped and positioned to claim leadership in the broader market, driving increased demand for its solutions.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.Edited by
Stefania Viscusi