Manticore Technology, a vendor of automated demand generation products, has
announced the next version of its flagship product, designed with capabilities for “marketers with complex needs,” company officials say, claiming “one-hour implementation and ease of use” for the product.
The Austin, Texas-based company’s Manticore Technology ‘09, Enterprise
Edition has been designed “with marketing teams in mind,” officials there say, adding that the product “allows customers to build programs on the fly with no IT resources and make modifications without wasting time and resources.”
Nicholas Walker, chief executive officer and president of Manticore Technology, told TMCnet that “the latest version of our flagship product ups the ante in the demand generation space.”
In May, TMCnet’s Susan Campbell
reported that “more than 50 customers, including Jaspersoft and Xactly (
News -
Alert), deployed Manticore Technology for Salesforce through the AppExchange.”
The newest version of Manticore Technology starts at $2,000 per month. Product highlights include Multi-Model Lead Scoring, which lets marketers build dynamic lead-scoring models correlating to various product offerings.
It also “delivers content through e-mail and landing pages for increased response rates,” company officials say, as well as “increased lead nurturing” with a drag-and-drop lead nurturing program configurator.
There’s also campaign reporting, including what the Manticoreans characterize as a marketing mix analysis tool that “provides insight into optimum conversion paths from leads to deals.”
The vendor “has taken our six years of experience and rocked the demand generation space,” said Walker, adding that the $2000 per month starting price and a free 30-day trial make it a good choice “for a wide array of B2B marketers.”
For less complex needs there’s the Manticore Technology, Professional Edition, starting at $999 a month.
Walker told TMCnet that “marketing departments with straight forward needs” are targeted by the Professional Edition.”
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.Edited by
Michael Dinan
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