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Bluewolf Launches Media Ad Management Product for Force.com

By David Sims, TMCnet Contributing Editor

Bluewolf has launched what company officials describe as a new cloud-based product designed to allow multi-channel media companies to manage the advertising sales lifecycle on Force.com.

 

Expanding on its MediaTrak SalesPack offerings, the new Bluewolf AdBooker and AdSync products manage the advertising process from sales lead to placement to billing -- for print, broadcast, online, seminars and more, company officials say, adding that Bluewolf’s consulting clients include FOX Interactive Media, The Wall Street Journal and CNN.

 

Corinne Sklar, vice president of marketing for Bluewolf, called MediaTrak “easy to customize, with quick time to value,” providing an alternative to traditional on-premise media products like Mactive and AdMarc “that are cumbersome and difficult to customize.”

 

The newspaper industry is “struggling to compete in today’s market,” said Mike McLeland, a 20-year media industry veteran with Hearst and Gannett.

 

“One of the challenges that the industry faces is the fact that we’ve traditionally been slow to adapt and change. Changes on a traditional system from current vendors can take one to two years or more. The same changes on this Bluewolf system take weeks or months, and would be implemented instantly for all users.”

 

The product includes a MediaTrak Client Manager. Launched in 2007, company officials say this media-specific Salesforce CRM tool “allows media organizations to track relationships among brand, advertiser and agency, providing a complete view of the business. It manages client insertion orders in one interface and has pre-built media-specific reports.”

 

On Halloween TMC reported that Bluewolf announced the availability of bw.Connect for Salesforce CRM Ideas on the Force.com AppExchange.

 

Bw.Connect for Salesforce CRM Ideas is a product designed to let organizations manage and act on the information gathered using Salesforce CRM Ideas, company officials say:

 

“Salesforce CRM Ideas helps companies build their own online communities to collaborate with customers, partners, or employees in an interactive, online forum.”

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek