A firm believer that the future of communications lies in the ability to voice-enable Web applications — Web 2.0 — IntelePeer
has been making a firm push to bring such capabilities to life with its AppworX platform. AppworX, combined with IntelePeer’s (News
) voice peering network enables developers to quickly bring interactive multimedia applications to market.
“AppworX allows developers to easily embed rich media communications – voice, video, and data – right inside other applications and to deliver them seamlessly to end users,” explained IntelePeer’s vice president of product management and marketing Charles Studt (News
). “It provides the bridge between the communications world and the application and software world.”
While IntelePeer is driving innovation in application development, its platform is founded on the now popular ideal known as Software as a Service, rather than deploying them all on-premises — though IntelePeer refers to its version as Communications as a Service (CaaS)
That said, the fundamental principle is the same: Businesses need to foster enhanced communications capabilities to drive collaboration and growth, which they can only achieve by communications enabling their entire business process. In other words, by providing alternative means of communication — whether voice, video, messaging, email, etc. — as opposed to solely traditional telephony, businesses are able to create an environment where customers and colleagues alike can more easily facilitate communications. Furthermore, by leveraging IP technology, users are also able to enjoy increased cost savings over traditional PSTN calling.
Though its AppworX platform
was launched a mere two months ago, Studt says the company is already finding success, with several applications already having been developed. These include consumer-oriented applications like Facebook (News
) plug-ins to enterprise applications like Microsoft Outlook plug-ins, both of which are designed to increase productivity and collaboration between users.
IntelePeer’s early success has not gone unnoticed, as it has now secured a third round of funding — a whopping $18 million — led by VantagePoint Venture Partners, in conjunction with several existing investors.
“IntelePeer is uniquely positioned with its game-changing strategy to address the need to reduce operational costs with an innovative hosted Voice 2.0 applications platform and carrier-class voice peering infrastructure,” said Bill Harding, managing director, VantagePoint Venture Partners and new member of the IntelePeer board of directors. “The company’s strong leadership team has achieved rapid and continuous revenue growth each quarter and has attained positive cash flow ahead of plan, a remarkable achievement in this financial environment.”
Indeed, these are difficult times financially for most businesses, but forward-looking companies like IntelePeer will come through stronger than ever, because they offer an opportunity for others — both service providers and enterprises — to leverage its technology to help dilute the effects of the recession that is upon us.
With its new cash flow, IntelePeer says is plans on expanding its global presence, including further enhancing its carrier-grade voice peering network — it already has connections with more than 50 service providers worldwide — as well as further developing its CaaS offerings and AppworX platform.
For more about Communications as a Service and innovative Web 2.0 applications, please visit the CaaS community on TMCnet.
Erik Linask (News - Alert) is Group Managing Editor of TMCnet, which brings news and compelling feature articles, podcasts, and videos to nearly 3,000,000 visitors each month. To see more of his articles, please visit his columnist page.
Edited by Erik Linask