ExactTarget, a vendor of on-demand e-mail and one-to-one marketing products, has announced a new release of ExactTarget for Microsoft (News - Alert) Dynamics CRM.

 

Company officials say the new release has e-mail and marketing automation capabilities including thought-starter templates for several common business scenarios, and is fully integrated within Microsoft Dynamics 4.0, letting marketers “use a single user interface to set up time- or event-based marketing communication programs.”

 

According to a March 2008 Aberdeen (News - Alert) Group study, “The CMO Strategic Agenda: Automating Closed Loop Marketing,” top-performing organizations are deploying closed-loop marketing processes to generate return on marketing investments.

 

The new ExactTarget for Microsoft Dynamics CRM enhancements lets marketers automate e-mail marketing communications based on time, events or actions, use pre-configured templates for marketing automation scenarios, send ExactTarget e-mails to individual accounts, leads and contacts and send ExactTarget e-mails to campaigns, campaign activities and marketing lists.

 

Last week TMC reported that ExactTarget announced the launch of its fall product release.

 

Designed to help marketers “optimize their one-to-one marketing programs through a single platform,” company officials say, the product has capabilities including the ability to preview e-mails in multiple desktop, Web and mobile e-mail clients prior to sending a message.

 

Scott Roth, director of product marketing for ExactTarget, said at the release that the rising popularity of mobile e-mail devices with unique e-mail clients “is making it difficult for marketers to ensure that e-mail messages reach their subscribers in the way they had intended. The new Inbox Preview functionality helps marketers get the most out of every interaction and help further customer acquisition and retention.”

 

In late October TMCnet had the news of the release of ExactTarget's Field Guide to E-mail Marketing, described by company officials as a product “to help marketers improve their e-mail marketing results by adopting a subscriber-centric marketing communication program where marketers respect their customers' preferences.”

 

ExactTarget’s marketing automation capabilities include a drag and drop content editor for designing Web pages with intelligent lead capture forms. The data can be routed directly to Salesforce CRM and initiate business rules for follow-up communications and activities.

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