RewardStream, which sells SaaS (News - Alert) loyalty marketing technology, reportedly has announced that 2020 Marketing, a vendor of loyalty and incentive products, has licensed RewardStream’s Lifecycle Marketing Platform.

 

The agreement means 2020 Marketing can offer loyalty and incentive programs with RewardStream LMP as its core technology platform. The product lets marketers launch loyalty and incentive program in less than 30 days, 2020 officials say.

 

The marketing firm plans to expand its ability to offer marketing products and services by using RewardStream’s LMP to deliver loyalty products to clients.

 

In May, as TMCnet’s Shamila Janakiraman reported, Cisco Systems launched its Distributor Rewards Program on RewardStream’s Lifecycle Marketing Platform.

 

The DRP lets distributors define the sale incentives and allocations for their respective sales teams, she reported, adding that sale incentives awarded by DRP are configured to match the rewards allocated by the distributor for the team.

The program is administered between the distributors and Cisco (News - Alert) both accessing RewardStream’s LMP via an online, self service administrative portal. Program data is centralized and Cisco and the distributors can use it for making their program performance better and meet objectives of joint business plan.

James Ryan, chief executive officer of 2020 Marketing, says RewardStream’s LMP “addresses our need” to offer loyalty program sophistication, so 2020 “can now focus on client strategy without worrying that our vision will be shortchanged by our inability to deliver the technology.”

 

The licensing announcement is considered by RewardStream officials as reinforcing their focus on selling loyalty products through partnership. Company officials say they plan to pursue more partnerships with marketing service providers like 2020 Marketing, concentrating on those who use RewardStream’s LMP as a technology backbone.

 

RewardStream officials claim their Lifecycle Marketing Platform lets marketers launch customized loyalty programs “in under 30 days.”