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Infusionsoft Picks Message Systems' Software for SaaS Application

By David Sims, TMCnet Contributing Editor

E-mail products provider Message Systems has announced that Infusionsoft, a vendor of marketing automation software for small businesses, selected its Delivery Manager message management platform.

 

Marc Chesley, vice president of Development for Infusionsoft, said the suite of products offered by Message Systems “will enhance our ability to provide e-mail deliverability to our customers, and help us to integrate the use of e-mail with our SaaS (News - Alert) application.”

 

Infusionsoft sells marketing automation software for small businesses with anywhere from two to 25 employees, and was ranked the 10th fastest growing among software companies on the 2008 Inc. 500 list. In 2007, Infusionsoft officials say, they processed “over $250 million in eCommerce sales and delivered nearly a half billion e-mail messages for its e-mail marketing customers within a 91 to 99 percent deliverability rate.”

 

“We found that keeping a high deliverability rate required more and more effort,” said Ryan Peterson, e-mail systems manager for Infusionsoft. “We were spending far too much time trying to make our software perform outside parameters that we felt comfortable with.”

 

Here’s how Message Systems officials diagram the Delivery Manager product:

 

 

In August, TMCnet reported that the vendor announced a 20 percent increase in employees and expanded offices at its Gilbert, Arizona headquarters.

 

The Infusionsoftistas attributed the growth to “increasing demand among small businesses for automated marketing.”

 

“As a company, we are entirely driven and impassioned by the plight of the small business owner and how we can help them gain greater control over the success of their business,” said Clate Mask (News - Alert), Infusionsoft president and chief executive officer.

 

In the first half of 2008, Infusionsoft completed its office expansion, adding 8,000 square feet of space to accommodate its growing workforce of technology, product development, marketing and administrative staff.

 

While Infusionsoft’s open source mail server was scaling well with its increasing volumes of mail, Peterson says, it lacked the capabilities that Infusionsoft needed to keep its mail flowing smoothly. The IT department responded by writing an application that would segment mail and pool IP addresses, but it proved to be maintenance-intensive and it did not scale to the complexity of Infusionsoft’s sending demands.

 

The privately-held company is funded by Mohr Davidow Ventures.

 

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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Michael Dinan