An innovative new search tool for Salesforce CRM has rolled out for use with the Apple iPhone (News - Alert). This new implementation makes it easy for salesforce.com users to explore their Leads, Contacts, Accounts and Opportunities, and examine specific record details found on their iPhone.

 

As a Software-as-a-Service (SaaS (News - Alert)) technology and services provider, Model Metrics created Search2GO for iPhone to give users an affordable and fast way to locate their most important Salesforce CRM information while on-the-go. With easy-to-use search functions, Search2GO enables users to find records quickly and effortlessly.

 

Since it resides on the iPhone, Search2GO does not require any modifications or additional applications running within Salesforce CRM. Using the iPhone or iPod Touch touchscreen, users decide whether they want to search Leads, Contacts, Accounts, or Opportunities (or all four at the same time). They then type in their search criteria to access the Salesforce database. Important data is displayed in an easy to view manner at the top of the screen, while detailed data appears beneath and is accessible by scrolling down.

 

"An increasing number of Model Metrics customers are running Salesforce CRM on the iPhone, and we saw the need to provide these users with a powerful, easy, comprehensive search mechanism that enables them to find precisely the information they need, fast," said Adam Caplan, chief executive officer of Model Metrics. "Model Metrics' 2GO for iPhone platform, which includes the expense reporting tool Expense2GO and now Search2GO, are designed to increase productivity and utility of the iPhone for the mobile professional."

 

Search2GO offers a host of simple but advanced features to make the Salesforce CRM user experience more efficient. Directly from an iPhone's search results, users can use Search2GO for one-touch dialing and e-mail, address mapping with Google (News - Alert) Maps, and a simple account news look up. In addition, the application supports all Salesforce CRM currencies and languages, including double-byte languages.

 

Starting today, Search2GO can be purchased with unlimited usage for an introductory one-time download fee of $9.99 from the Apple AppStore. After December 31, 2008, individuals can download Search2GO from the AppStore for a one-time fee of $19.99.

 

The application does not require Salesforce administration setup and can be purchased by individual users. It works with all primary editions of Salesforce, including Professional, Enterprise, Unlimited, and Developer Editions. To get Search2GPO, iPhone users simply login to iTunes and search for "Search2GO." The application is currently available in all iTunes stores in the United States and internationally.

 

For a video demonstration of Search2GO, click here.

 

Founded in 2003, Model Metrics provides applications and services for the fast growing Software-as-a-Service and Platform-as-a-Service industries. The company has become one of salesforce.com's most diversified and respected partners. Headquartered in Chicago with offices in San Francisco, Los Angeles, Detroit, Minneapolis and Dallas, Model Metrics' customer base spans all industries and includes enterprises such as AAA, ABN AMRO, Allstate, Aon, CME Group, Honeywell (News - Alert), Lands' End, InfoUSA, Kellogg's, MasterCard, Morton Salt, and Tribune Company.

 

With a deep focus on mobile and call center technology, business process, and change management innovation, Model Metrics serves customers in all major industries and across North America. Its team of technologists and consultants has successfully completed hundreds of successful client engagements in both mid-sized and Fortune 1000 companies and its world-class application development skills allow clients to exceed complex business demands. Model Metrics' Force.com, Adobe Flex and AIR, and mobile development capabilities for iPhone enable the creation of custom CRM and non-CRM applications featuring multimedia-rich user experiences.

 

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