When it comes time to keeping and gaining customers, companies have become aware of the strong focus that must be placed on the customer. Not only is it necessary to provide services and solutions that meet customer needs, but to stay ahead in the competitive marketplace, it has also become essential to understand customer behaviors and what is driving their purchasing decisions and loyalty.

 

Quantivo, a customer behavior analytics provider, is focused on empowering companies to rapidly understand the behavioral patterns of their customers, so they can act on time, and get better results. With the company’s behavioral analytics, it’s possible for company managers to have access to all the latest behavior patterns exhibited by their customers – whether they’re online or offline as well as behaviors from sales, marketing or Web interactions.

 

Also, the solution runs as SaaS (News - Alert), so it is flexible and does not require any hardware or software investment.

 

With the information gained through behavioral analytics, companies can optimize their Web sites, influence customer behaviors and drive the actions and results they’d like to see.

 

Recently, the company announced it extended it service offering to now also “support interactive discovery of behavioral patterns that span multiple events, across large datasets.”

 

This latest expansion will make it possible for companies to now understand how their customers are responding to multiple transactions or programs over any time span so they can better uncover what led to a specific purchase, Ad click, or Web registration.

 

"We all know that multiple factors often drive decisions," said Brian Kelly, CEO of Quantivo. "But understanding multi-event customer behavior is extremely difficult, especially across large volumes of data. Companies using Quantivo are now armed with insights into multiple actions that customers take before or after any transaction or event. This information is incredibly valuable for optimizing any kind of marketing, sales, merchandising or online decision."

Earlier this month, Quantivo was included in the list of "Cool Vendors in Retail, 2009" report from Gartner, Inc. “Cool Vendors” are defined by Gartner (News - Alert) as offering technologies or solutions that are intriguing and “innovate and enable users to do things they couldn't do before.”

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