Innoveer (News - Alert) Solutions, a customer strategy consultancy, has announced that it has partnered with Suffolk Construction, a privately held building contracting firm, to develop and implement customer relationship management to “serve as the foundation for the firm’s new nationwide sales program and business development process.”


Suffolk is interested in CRM because they want “a centralized customer view with better pipeline and forecasting accuracy and management,” company officials say. “CRM enables us to remove many manual and siloed processes, reduce the amount of time that our business development team spends on administrative tasks and better manage contacts and opportunities,” says Corren Collura, Chief Information Officer, Suffolk Construction.

Collura says Suffolk’s system automates “many of our executive reports that track leads, opportunities, pipeline and customer wins,” and has “reduced our time to create reports from one full day to a few hours” with increased accuracy.

“Innoveer’s consultants worked with Suffolk on a phased CRM implementation, which gave them the time and focus necessary to understand the CRM system and its benefits, address their concerns, and focus on adoption,” said Steve Noone, vice president, US Operations, Innoveer Solutions. “The team at Suffolk committed to understanding their overall business process first and then selected the appropriate technology to support that process. As a result, they now have a CRM system that the entire company follows, and they are poised to achieve their goal of nationwide growth.”

In March, TMCnet’s Anamika Singh reported that Innoveer Solutions announced the addition of two new clients, the Chartered Institute of Management Accountants, an international accountancy body for business, and Irish Life and Permanent, a provider of personal financial services in the Irish market.

“Businesses collect different types of data on customers from multiple sources. Much of it is valuable or was at the time it was collected,” Singh wrote. “Sorting through it and turning it into useful business information used to be a long and tedious process that, at best, produced snapshots of information that might be useful for spotting trends or long-term problems. But sales leads could grow stale and customers could bolt by the time a pattern of dissatisfaction is spotted.”

 

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