Looking to help subscribers understand global conversations, Predictive Analytics Company SPSS is partnering with automated language translation company Language Weaver. With this partnership, SPSS (News - Alert) will offer a combined solution of predictive analytics and translation in a Software-as-a-Service offering.

 

Although SPSS has offered language translation of its text analytics before, the company claims that the new online service is less expensive. It facilitates market researchers to translate and analyze various types of unstructured data in 30 different languages. These languages can be used in blogs, RSS feeds, wikis, social networks, call center notes, open-ended survey responses and e-mail.

 

To improve model accuracy and drive dramatically improved levels of customer satisfaction, PASW Text Analytics 13 and PASW Text Analysis for Surveys 3 leverage the critical insights and sentiments locked in unstructured data. Companies now receive a more complete view of their customers by extracting opinions, preferences and sentiments from unstructured information.

 

Jason Verlen, vice president of research and development and chief product strategist at SPSS Inc., said, “We are pleased to work with Language Weaver to offer our customers this cost-effective, software as a service capability. Organizations are now using Predictive Text Analytics to not only ‘listen’ to the Voice of the Customer, but respond strategically. With this service on demand, customers can easily analyze all types of unstructured”

 

With PASW Text Analytics and PASW Text Analysis for Surveys with Language Weaver Translation, companies can better value from the exponential growth of content creation and expression of impromptu opinions. This enables the companies to quickly analyze and act on multilingual customer feedback from across the globe within a single application.

 

SPSS has also worked with leading airlines such as American Airlines. The Airlines selected SPSS to help them generate customer information and make better business decisions. From this implementation, the air carrier has realized significant ROI and process improvement. SPSS Inc.'s solutions help to improve business processes through visibility. By using SPSS' statistical software suite, the air carrier is able to monitor changing market conditions.