Ektron, a provider of Web content management software, has reportedly been positioned by Gartner Inc. in the Visionaries Quadrant of the “Magic Quadrant for Web Content Management.”

 

Gartner (News - Alert) Inc. is an information technology research and advisory company offering the technology-related insights. The Magic Quadrant is a graphical representation of a marketplace which is intended solely as a research tool, and depicts Gartner’s analysis of certain vendors’ measure against criteria for that particular marketplace.

 

“Over the last twelve months, Ektron has undertaken numerous strategic business initiatives that have positioned the company for the high growth rate that we are experiencing and that we expect to see increase as 2009 continues,” said Bill Rogers, chief executive officer at Ektron.

 

“We feel that our inclusion in the Web content management Magic Quadrant reflects some of these initiatives and confirms that our future product road map and business strategy is well aligned with our customers needs.”

 

Ektron’s content management platforms provide the Web 2.0 tools needed to develop digital marketing and enterprise 2.0 strategies.

 

 “Web 2.0 is also breathing new life into the WCM market, as new ideas spawn regarding how to "monetize" all aspects of these developments, including those of a cultural, technological and platform nature,” said Rogers. ”In addition, organizations that were once satisfied with homegrown, custom made systems are now acutely aware of the risk that they might miss out on opportunities if they don't act now. Their actions are leading to an influx of revenue into commercial software that is more adept at leveraging Web 2.0 capabilities."

 

With a growth rate of 30 percent over the last 6 months, Ektron is stated to have total trust in its WCM and social software solutions, along with its professional services group (PSG) and partner engineering team.

 

“Social networking tools used to be a nice-to-have for enterprise organizations looking to build their Web strategy. Today they are not only a functional requirement but are expected to have a measurable impact on revenue and productivity.” said Steven Sherkanowski, vice president of marketing at Ektron.

 

“As the Web continues to progress and organizations take into account the future of the Web, social functionality is becoming a requirement,” said Sherkanowski.

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