MarketResearch.com has announced the addition of IDC (News - Alert) 's new report, "Attitudes to Software as a Service Are Driven by Experience," to their collection of software market reports.


"This year, it focused on a reality check of investment," MarketResearch officials say, as "a vital question for companies selling SaaS (News - Alert) into Europe is who to target." Topics covered  include... "Where Might Software as a Service Be Used For Next?" and "Does Existing Adoption Affect Attitude?"

This IDC Insight looks "specifically at the attitudes of European user organizations on adopting or further adopting SaaS in their organizations," MarketResearch officials say, adding that it's "based on data from IDC's annual European Enterprise Services Survey 2009."

This included 553 enterprises with more than 250 employees in seven countries and regions in Europe, eight verticals, and four size classes.

The IDC report analyzes the SaaS areas that user organizations see as the most appropriate for their next SaaS acquisition, and the differences in attitudes towards SaaS between the user and nonuser groups.

In both areas, this report identifies "significant findings" with "strong implications" for marketing.

Earlier this month TMC had the news that IDC released a new MarketScape report profiling and ranking leading technology vendors in the IT project portfolio management market.

In this analysis, IDC presents two views: Enterprise ITPPM and Software as a Service/On-Demand ITPPM. IDC MarketScape vendor analysis reports use a scoring methodology that "produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future," IDC officials said at the time.

"IDC has chosen two sample weighting strategies that have currency in 2009 and are frequently requested by users - a typical enterprise ITPPM view and an ITPPM SaaS/on-demand hosted view," said Melinda Ballou, program director for the Application Life-Cycle Management and IT Executive Strategies services at the time.

"Our belief is that in-context weighting and analysis is optimal and less simplistic to enable pragmatic insight for users making decisions and for vendors seeking to understand their competitive positioning in a complex, dynamic market such as ITPPM," Ballou added.

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