Consolidated Communications has selected Entiera, a SaaS (News - Alert) marketing automation provider for supporting integrated multi-channel marketing with its Entiera Insight solution.

 

Consolidated Communications (News - Alert) is an independent telephone company in the US. It includes companies which provide advanced communications services to residential and business customers. Its services include local and long distance telephone, Digital Phone, High-Speed Internet and Digital TV which are offered over its advanced IP-based network.

 

A comprehensive marketing automation solution, Entiera Insight will be used by Consolidated Communications. It offers businesses the ability to understand their customers and create targeted, timely, cross channel marketing campaigns.

 

Entiera said that it will be providing Consolidated Communications with customer strategy, analytics, and data-driven marketing programs, besides hosting an industry-leading database marketing solution for creating and executing multi-channel customer engagement.

 

“We see Entiera as a strategic partner that fits well with our business strategy to get closer to our customers and ultimately provide them with best-in-class service and communications solutions,” said Michael Smith, Consolidated Communications’ Vice President of Marketing.

 

“Partnering with Entiera will help transform our marketing and multi-channel capabilities into the engine that drives a customer-centric strategy and ultimately will have a positive impact on our ROI,” added Smith.

 

Kevin McShane senior vice president and general manager at Entiera expressed his happiness on adding Consolidated Communications to Entiera’s client list.

 

“Our people, marketing methodology and automation will enable Consolidated Communication to increase the way they service customers across channel and ultimately become the execution foundation of the customer-centric business strategy,” he said.

 

Consolidated Communications focus on customers matches Entiera’s marketing automation approach as the company considers its customer portfolio as an important asset.

 

Entiera provides On Demand Marketing Platform as a marketing automation software-as-a-service solution. Its SaaS solutions reduce TCO for clients and also deployment times. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database.

 

 

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