Bridgeline Software, Inc.,  a worldwide distributor of products and components to the electronics industry, has reportedly launched a new Web site for one of its divisions on iAPPS Content Manager and iAPPS Analytics in the SaaS (News - Alert) environment.

 

The new Web site integrates directly with the distributor’s ERP system and allows customers to order from their complete product catalog.

 

The Web site’s integration with the ERP system helps it pull real-time data for product pricing, customer information, inventory and shipping information. The data will then be displayed to authenticated customers within the Web site interface. The site supports multi-lingual requirements due to the global nature of the distributor's business. Site editors in Asia can then update and translate pages in Chinese, while U.S.-based administrators maintain the English language version of the site.

 

Thus, all site administrators, irrespective of their location, will benefit from iAPPS' standard and advanced content management functionalities. These functionalities include real-time content updates, inline content editing, multi-site management and RSS content syndication, along with automated page tagging and a full suite of powerful web analytics reporting tools.

 

The new Web site leverages the integrated analytics capabilities of iAPPS Content Manager and iAPPS Analytics. By integrating Web analytics with Web content management, the iAPPS Product Suite facilitates cost-effective, yet sophisticated persuasive content delivery capabilities that are typically found in much more expensive and customized solutions.

 

The iAPPS standard administrative toolset helps non-technical users to manage and deliver persuasive content based on specific visitor segments or profiles established through pre-defined user behavior like accessed content or actions like downloading particular marketing collateral. It is possible to improve overall user experience and increase conversion rates by the intelligent delivery of persuasive content targeted to profiles or specific user actions. This, in turn, produces greater website ROI.

 

Bridgeline Software develops Web application management software and interactive business technology solutions that help organizations to optimize business processes. The iAPPS Framework and Product Suite from Bridgeline Software are available as a Software-as-a-Service, or “SaaS” business model, with associated maintenance, daily technical operation, and support, or as commercially licensed and supported internal solutions for customers that prefer a dedicated server environment.

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