New Jersy-based Dun & Bradstreet (News - Alert), or “D&B,” a B2B data provider, announced that its Purisma Solutions group has just launched Complete Customer, an online, managed customer database that allows sales and marketing professionals take ownership of their data.

 

According to company officials, the launch has enabled business leaders to quickly become self-sufficient to drive initiatives that help them get a complete view of current and prospective customers, without investing in physical infrastructure or internal resources.

 

Bob Hagenau, vice president of Products, D&B's Purisma Solutions group, said that enterprise master data management is the traditional way to solve customer data problems, but these initiatives are complex, expensive, and typically take a long time to be fully implemented.

 

“Our customers have been clamoring for a better way to solve this problem,” Hagenau said. “With Complete Customer, D&B is offering a SaaS (News - Alert) solution that delivers fast results for the business.”

 

In 2007, D&B acquired Purisma Solutions, a company specializing in customer hub solutions. Reportedly, this acquisition has helped D&B to launch more robust customer hub solutions into its packaged software portfolio that enabled the company to further enhance its strong B2B capabilities.

 

Complete Customer is said to attain and maintain trusted customer data to ensure businesses stay abreast of M&A activity, changing financial risk scores, and other market changes.

 

Reportedly, Complete Customer incorporates D&B's data services and Purisma technology, embedding best practices to manage the complete customer lifecycle and fully exploit the benefits of D&B's leading commercial reference data. Complete Customer complements existing data quality, data integration, and MDM initiatives and products, leveraging current IT investments.

 

D&B mentioned that IT organizations can use Complete Customer to jump-start enterprise MDM projects by attacking the complex data issues offsite with experienced D&B resources to guide them.

 

Businesses using Complete Customer can quickly know with whom they are doing business, accelerate the shift from product-centric to customer-centric operations, and elevate their focus on strategic customer relationships. Additionally, Data management professionals will have an effective data management tool to steward vital customer data and fine tune customer hierarchies, delivering tailored views of customers and markets for specific business purposes.

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