NewBayreportedly announced LifeCache Smart Address Book 2.0, a tool company officials are billing as a "converged social address book offering for carriers."  has

 

It's basically a white-label address book that syncs, merges and updates contacts and dynamic content from multiple sources, storing it in the cloud. It "creates a single unified view of everyone you know -- including all phone contacts, e-mail addresses, instant messaging buddies and social networking friends," according to New Bay officials.

"Interacting with contacts becomes an engaging experience for the user, resulting in increased voice and messaging traffic for carriers,” said Nagappan Arunachalam, chief marketing officer at NewBay Software (News - Alert), said in statement. 

This reporter isn't sure how it normally is for others, but would classify interaction with contacts as engaging enough with the current technology. Ah, maybe we just don't know what we're missing.

 

“We believe carriers are positioned to provide the social address book service... and a range of communication options and ensure that users on any connected device are only a click away from their digital lifestyle cloud services,” New Bay officials said. The product imports contacts from multiple sources including Facebook (News - Alert), Gmail, Twitter, LinkedIn, and consolidate contacts into a single view.

LifeCache SAB 2.0 also has a Web-interface and "handset client experience."

 

In April, NewBay announced that its LifeCache product suite was storing over four billion pieces of user-generated content online for subscribers worldwide. 

"Petabytes of data are now stored by LifeCache," company officials said at the time, with "millions of photos and videos uploaded to its digital lifestyle services, across Web and handset channels, every day."

 

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