Quantivo, a vendor of on-demand behavioral analytics, has announced that the company's SaaS (News - Alert) application is powering behavioral analytics across 7.6 billion transaction records for a single customer.


The odds that yours are in there somewhere: High.

Evidently that's some sort of milestone marking Quantivo's "ability to deliver answers for unrestrained ad-hoc analysis," according to company officials.

"We are proud to see a customer analyzing this vast amount of data," says Paul O'Leary, CTO at Quantivo, noting that his company's approach to analytics is used by their customers who are "analyzing anywhere from 10 million to more than seven billion records."

With more business data being generated every day, especially from Web sites, social networks, and online marketing activities, it is becoming even more difficult for companies to pick out the important trends amidst the mountains of data, to separate the wheat from the chaff and put the beer and diapers together.

Companies' data analysis appetites can no longer be satisfied with costly, decades-old relational database technologies," declared O'Leary.

Quantivo officials say they use the Amazon Elastic Compute Cloud (EC2) infrastructure, which is used by retailers, media companies and B2B corporations to try to get answers to customer behavior questions."

For all you Twitterheads out there, in April TMC had the news that Quantivo announced "TwitterFest at eMetrics," coinciding with the eMetrics Marketing Optimization Summit.

The Quantivo TwitterFest at eMetrics encourages everyone interested in online marketing -- both attendees and non-attendees -- to share their knowledge and experiences on Twitter. For those who think Twitter is the technology of the future.

Brian Kelly, CEO of Quantivo, noted that "more and more professionals are finding huge amounts of value in their online social networks. Helping to bring this TwitterFest to life for eMetrics San Jose will enhance the value to attendees while also allowing thousands more who couldn't attend to learn from and network through this great event." 

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