Software-as-a-Service is now reportedly becoming mainstream IT for enterprise computing, and with cloud infrastructure, it is important for providers to understand what customers' needs are, and how to satisfy those.

 

Successful Cloud and SaaS (News - Alert) business models will rely on making solutions work within increasingly complex user, provider, and hybrid on-premise-plus-Cloud environments.

 

Software-as-a-service is undergoing a fundamental shift in how software is acquired, used and paid for. Emerging SaaS models and offerings are taking the SaaS concept far beyond first-generation application functionality and deployment, and into mission-critical business operations for large and small firms. And contrary to conventional wisdom, the smallest firms are the most likely to commit business-critical operations to SaaS-delivered applications.

 

At SIIA OnDemand 2009 conference at the Marriott in San Jose, Calif., Saugatuck Technology will present the latest research on customer SaaS/Cloud adoption and use, including integration needs, and the increasing costs and barriers that these and other factors present to enterprise SaaS adoption and selling SaaS into enterprises.

 

Saugatuck Research VP Mike West chaired a break-out panel on "Addressing the Continuing Integration Challenge" for Cloud and on-premise systems. Issues addressed were what is the state of the art in integration spanning the cloud and on-premise systems? When will integration move beyond data to enable workflows across cloud and on-premise business processes? What needs to happen?

 

Panelists include Rob Calloway, partner in the global technology architecture organization of Accenture (News - Alert). M.A. Ketabchi, president, CEO and founder of Savvion; Andrew Leigh, director of product marketing for salesforce.com and Simon Peel, senior vice president of strategy for Cast Iron Systems.

 

Saugatuck CEO and founder Bill McNee chaired a main-tent panel session titled "Overcoming Barriers to Large Enterprise SaaS Adoption." The session included a short presentation highlighting Saugatuck's newest research on large enterprise chief information officer preferences and deployment plans, and a roundtable with Fortune 500 vice president of platform management with the home equity group of Wells Fargo and Ashwin Rangan, chief products officer with MarketShare Partners and a former Fortune 500 CIO.

 

"SIIA OnDemand provides a terrific opportunity for strategists, executives, and managers of software and services providers to get real-world insights about what works and what doesn't," McNee said. "This is very much in keeping with the SIIA's mission of peer learning, as the principal trade association for the software and digital content industry."

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