Mobile analytics from Localytics provide application developers real-time dashboards and insights into how customers use their applications.

 

The company has announced it is now using the Vertica Analytic Database (News - Alert) on the Cloud to power its mobile analytics platform for iPhone, BlackBerry and Android (News - Alert) applications.

 

For developers this makes it possible to quickly test new strategies to drive sales, drill-down into their users' experiences and deliver a more successful mobile app. In addition, the platform allows developers to quickly identify opportunities and problems by analyzing all facets of how consumers use their mobile apps.

 

Vertica for the Cloud is an on-demand version of the company's fast, MPP-based columnar database hosted on public clouds like Amazon's Elastic Compute Cloud or “Amazon EC2.” This pay-as-you-go approach enables Localytics to create a large, high-performance analytic solution and scale up effortlessly as its customer roster grows, without upfront data center costs and delays.

 

According to Andrew Rollins, Localytics’ chief software architect, Localytics has achieved more than a 10x performance improvement in query speeds using Vertica. Customers of Localytics are typically large brand developers of the most popular apps who demand sophisticated, customizable mobile analytics capabilities.

 

Localytics collects millions of data points per day from mobile phone users. After evaluating a number of business intelligence and OLAP technologies, Localytics selected Vertica due to its ability to deliver real-time query performance on massive amounts of data in an affordable and convenient software-as-a-service (SaaS (News - Alert)) offering.

 

Omer Trajman, director for cloud and virtualization at Vertica said, Localytics has built a unique mobile analytics platform that is both fast and flexible for tracking mobile apps across multiple platforms.

 

 

comments powered by Disqus