Genius.com Inc., an on-demand provider of B2B marketing automation, sales lead management and e-mail marketing solutions for sales and marketing professionals, has announced a $7 million growth round of financing led by new investor Deep Fork Capital.


“Our business has been on a steep upswing with record revenue and customer growth over the past 4 quarters despite the harshest economic environment in memory,” said David Thompson (News - Alert), of Genius, in a statement.

All existing investors for this company participated in this round, which demonstrates their commitment to the company’s long-term success, as well as the overall market opportunity. The funds are expected to be used to expand Genius’ (News - Alert) sales and product development efforts with a clear vision for profitability.

“This round of financing will help us grow even faster and compete more aggressively, extending our leadership position in the marketing automation space into the enterprise and beyond,” said Thompson. “The fact that all of our existing investors participated in the round as well as our new lead investor Deep Fork Capital underscores our success to date and validates the huge opportunity for Genius.com.”

Genius.com has built a strong reputation in the market as it is the first SaaS (News - Alert) solution that offers the benefits of social marketing automation to both Marketing and Sales. This approach makes it much easier and more efficient for Sales and Marketing to reach, respond and build relationships in the cloud to recognize anticipated revenue.

“We were very impressed by the quality of the Genius business, their team, and the massive market opportunity for what is the best positioned company in the SaaS marketing automation space,” noted Andre de Baubigny, managing partner of Deep Fork Capital.

“With top tier investors like Accel, MDV, Walden and Emergence, Genius has an exceptional syndicate of investors, making them far and above the most promising long-term player in a very hot category.” Other recent Deep Fork investments include Trulia, a real estate search company, and Amie Street, a digital music retailer.

Nancy Schoendorf, general partner, MDV noted that her firm continues to recognize the huge upside to Genius.com as the company carries their impressive run into 2010 and beyond.

With more than 120 customers added in less than 8 months, including such notable players as Hoover’s, Information Builders (News - Alert) and Intuit, “Genius has quickly become the marketing automation leader supplanting companies that can’t offer marketers the same quick time to value,” said Schoendorf.

Last month, Genius announced that Genius Tracker on Force.com is now available on the salesforce.com AppExchange. The Genius Tracker on Force.com allows sales and marketing team members to gain instant insight to changes in prospect status and behavior within Salesforce CRM.

In September, the company added new web-analytics features for Genius Enterprise, Genius’ industry-leading demand generation and marketing automation solution. The new features will help Genius Enterprise users to assess the success of inbound marketing programs based on web site traffic reports and to see which prospective customers are visiting the site.

 

comments powered by Disqus