Mobile marketing company InvolveMobile
an SaaS (News
) interactive mobile marketing platform described as making 'expensive enterprise features available to small businesses at just $45 per month.'
Company officials said InvolveMobile currently works with marketing teams at such clients as MasterCard, ESPN (News
), News Corp, EMI, Radio One, Samsung and Journal Broadcast Group.
InvolveMobile is designed to let users set up interactive text messaging and mobile campaigns from a browser. 'One of InvolveMobile's loyal clients, Dawson McCallister Live, a nationally syndicated radio show in 100 markets on XM Radio,' company officials say, 'supports teenagers and young adults by encouraging them to talk about problems direct using mobile and text.'
This reporter didn't know teens had to be encouraged to talk about their issues using mobile and text, from our experience it seems it's all they do.
'We have to meet our listeners on their terms using their preferences and texting is by far the leading platform,' Ike Wingate, executive producer at Dawson McAllister Live, said. 'If you're not texting with your audience you are falling way behind.'
According to a recent study by Experian, there are twice as many users of SMS than e-mail across the globe and the projections for 2010 show that mobile marketing will continue to grow by 15 percent.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
The off-deck, fully carrier-agnostic InvolveMobile Platform is designed to help integrate mobile marketing with other channels such as e-mail, and 'grow into a complete cross-medium CRM and database management platform,' company officials said.
'Simplifying mobile marketing can be a real challenge,' Richard Rene, general manager at InvolveMobile said, who added that the SMB market 'will see an immediate return from InvolveMobile's view of every campaign's customer data.'
Dawson McAllister's program first aired in 1991 on Christian radio stations. In 2005, several Top 40 radio stations, most of them owned by Clear Channel (News
) Communications, began airing the show. On June 26, 2007,Premiere Radio Networks announced that it signed the show to a syndication deal, and assumed responsibility of the broadcast on July 1, 2007.
The broadcast airs Sunday nights from 9 p.m. until 2 a.m. central. Affiliate radio stations are required to broadcast two concurrent hours of programming.
Edited by Amy Tierney