CaaS

CaaS Featured Articles


December 23, 2009

The Executive Caddie Releases Golf App for iPhone



The Executive Caddie has reportedly released its iPhone application for golfers called 'The Caddie: Pro' for golf score tracking and statistics.


'The Caddie: Pro has been in development for most of 2009, with thousands of hours invested in development and design,' according to company officials, who evidently are not quite in the swing of the Christmas spirit, as they said 'this is in complete contrast to the majority of iPhone (News - Alert) apps, which are completed within a few days or a couple of weeks.'
 
God rest ye merry, gentlemen, peace on earth now. 

Golfers can use the app for such golfing, ah, uses as acquiring an official handicap, posting and reviewing detailed rounds, tracking detailed statistics about their play, tracking clubs used and penalty stroke, managing their favorite courses and viewing their play statistics.
 
The Caddie also lets users access a Web site where they can perform 'all of the same functions as the iPhone app, but also integrates strong social networking features that allows every user to participate in a comprehensive golf community,' where no doubt one can keep up on all the latest Tiger Woods jokes.

The Executive Caddie has a golf course database, including almost 29,000 golf courses worldwide.
 
'The Executive Caddie has entered each course by hand and has verified the accuracy of thousands of courses,' company officials said, noting that 'without that attention to detail, all of the statistics calculated for rounds posted by users would be useless.'

Again, showing distinct Grinchy traces, company officials note acidly that The Caddie's competitors 'base their statistics upon non-verified golf course information, which completely invalidates the accuracy of all golf statistics calculated.'

The Executive Caddie was founded in 1988 by James Browning, who describes himself as 'a third-generation professional golfer.' Browning created the Executive Caddie's first commercial release in 1989, and the original software application was written in C language for MS-DOS.  It's been revised three times over the past 20 years, and 'the most significant revision is the upcoming 2010 release,' Browning says.
 
Earlier this month, Shotzoom Software, a mobile application development company, announced that Apple (News - Alert) launched a promotion for its Golfshot, a Golf GPS and scorecard application for golfers in Apple stores Japan and Australia. This follows a successful national advertising campaign in the U.S. by Apple.  

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney


comments powered by Disqus


CaaS Featured Articles