Liqueo, a Virginia-based technology company offering a solution for companies to develop and implement cloud-based mobile marketing campaigns, has announced a partnership with Mercedes Benz of Tysons Corner to provide a QR Code-Based Mobile Marketing Solution.
Liqueo’s solution integrates with the dealership’s existing database, automatically generating a custom mobile advertising campaign for each new and pre-owned vehicle on the lot. The dealership can then print QR code-based graphics to attach to their vehicles and print advertising. According to a release, scanning the QR code on a vehicle or print ad with a smart phone leads prospective buyers to a custom, auto-generated, mobile website with the vehicle’s specifics, including vehicle options, mobile-optimized videos, brochures, current dealership promotions, and feedback forms.
“This system is advantageous for both the customer and the dealership. The customer gets immediate information about a specific vehicle without the assistance of a salesperson and the dealership can engage with customers by providing them rich relevant data at the right time and the right place,” said Allan Tone, CEO of Liqueo, in a release.
The Liqueo platform allows dealerships to capture the “who, where and when,” ultimately leading to a more integrated CRM and marketing strategy.
“By integrating with our database and creating a customized solution, the team at Liqueo has helped us maximize cutting edge technology to better serve our 21st century customers,” said David Saenz, General Manager of Mercedes-Benz Tysons Corner.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
John Lahtinen is Community Development Editor for TMCnet. He has more than 15 years of combined professional and educational experience involving news, education, and marketing. John holds a master's degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a bachelor's degree in English from the State University of New York at Plattsburgh. To read more of his articles, please visit his columnist page.Edited by
John Lahtinen
CaaS Whitepapers 
