PivotLink, a provider of retail performance management solutions delivered via Software as a Service (SaaS (News - Alert)), has secured $13 million in funding. The funding was led by existing investors such as Trident Capital, Emergence Capital Partners and Starvest Partners – firms that were early investors in Qualys (News - Alert), SuccessFactors and NetSuite.

PivotLink added Pelion Venture Partners as a new investor from the acquisition of privately-held Acteea, Inc., announced separately this week.

The funding is expected to speed up PivotLink's strategy to expand its market-leading SaaS analytics offering with a suite of on-demand retail performance management applications.

"This funding reflects the tremendous success PivotLink is achieving and the exciting opportunity to help retailers strengthen relationships with increasingly connected consumers by improving business insights," said Bruce Armstrong, president and CEO of PivotLink.

"We're very well positioned to accelerate our next stage of growth and extend our market leadership with SaaS retail performance management solutions that are easy to use, highly scalable and deliver business value in a fraction of the time and cost of legacy approaches," said Armstrong.

Blake Modersitski, managing director of Pelion Venture Partners, said that his company is very happy to be PivotLink's newest investor.

"With the company's clear focus on the rapidly growing retail industry segment of SaaS business analytics – coupled with recent brand-name customer wins and the acquisition of Acteea's e-commerce analytic solution – we think PivotLink has everything in place to be extremely successful," said Modersitski.

Recently, PivotLink announced the PivotLink Retail Data Library, a solution that gives retail marketers a single interface to explore data from any operational, social, mobile or location-based source and improve retail performance.

As part of its retail data strategy, PivotLink announced alliances with NetBase, the social media insight and analysis company behind the "Brand Passion Index," and Retailigence, a leader in using local inventory obtained directly from retailers to connect shoppers with products.

These third-party data sources complement PivotLink's Retail Performance Management offering by allowing retailers to analyze customer sentiment, monetize social media efforts and reach shoppers when they are most likely to purchase.

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