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NetSuite Picks CallidusCloud's LeadFormix Solution to Improve Web Visitor Intelligence

August 01, 2012

NetSuite, an industry landmark for cloud-based financials / ERP software, has picked Callidus Software (News - Alert) to optimize Web conversion through visitor intelligence and intent capabilities. Callidus Software will use CallidusCloud's LeadFormix solution to help NetSuite (News - Alert) reach this target.

LeadFormix solution offers an easy-to-use, collaborative SaaS platform designed for inside sales, sales, marketing and Web optimization teams to optimize their sales pipeline growth.

“NetSuite can now see anonymous visitors as identifiable companies with unparalleled visibility into their intent,” said Shreesha Ramdas, vice president of LeadFormix. “CallidusCloud's leading marketing automation solution allows companies to better understand buyer interest and shape the most optimal targeted outbound campaigns.”

The LeadFormix platform helps convert a visitor into a qualified sales lead through offering its real insight into a website visitor's intention, obtaining actionable intelligence. The solution uses effective collaboration methodologies and goes beyond demand generation and workflow automation.

CallidusCloud's LeadFormix solution allows knowledge sharing within communities across an organization's internal and external networks, to bridge the gap between sales and marketing and boost revenue.

“Leading companies are looking for every competitive advantage in their marketing and selling efforts,” said Rob Israch, senior director of Global Demand Generation at NetSuite. “The unique capabilities LeadFormix brings to the table can help us to better interact and communicate with our prospects as well as give sales more opportunity to focus on the right leads for better results.”

CallidusCloud is offering LeadFormix as part of its sales and marketing suite SaaS (News - Alert) suite. The service has designed its SaaS offering to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software.

CallidusCloud’s solution range includes candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring – underpinned by analytics and enterprise gamification.

NetSuite was recently in the news when the company announced that Circuit of The Americas, a company building a multi-purpose sports and entertainment facility, has gone live on NetSuite OneWorld after a quick, two-month implementation. Circuit of The Americas chose the NetSuite OneWorld cloud solution as it offered the fastest deployment time, greatest depth of business functionality and best flexibility to scale with the company's rapid growth.


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Edited by Braden Becker

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