CaaS Featured Article

Mapping Analytics Deploys CallidusCloud's LeadFormix Marketing Automation Solution

September 12, 2012

Callidus Software (News - Alert), a specialist in sales effectiveness and cloud computing, signed a new agreement with Mapping Analytics, a provider of sales territory optimization and alignment software and services, to use its LeadFormix marketing automation solution.

Businesses today are seeking for a solution that will help them identify and qualify sales opportunities by measuring the online behavior of prospects. LeadFormix is a comprehensive marketing automation platform that helps one to create and manage effective marketing campaigns.

Designed for Inside Sales, Marketing and Web Optimization teams, the LeadFormix solution provides an easy-to-use, collaborative SaaS (News - Alert) platform to maximize their sales pipeline growth.

The platform provides real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

Moreover, with effective collaboration methodologies, the solution enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenue.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software.

CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

Mapping Analytics is the technology specialist in mapping and analytics services and solutions, including Customer Profiling, Market Potential Analysis, Trade Area Development and Sales Territory Design.

Back in 2011, CallidusCloud and Mapping Analytics had associated to extend the Monaco On Demand SPM suite’s class-leading territory management capabilities with a powerful mapping visualization solution that promotes territory alignment across regions.

In related news, CallidusCloud announced that ExpeData, an enterprise digital writing solutions and services provider, has selected CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker

Article comments powered by Disqus

Related CaaS Articles

The 2015 Internet Telephony Product of the Year Goes to Masergy UCaaS

The available technology in today's ecosystem makes it possible for organizations to communicate with employees, partners and customers using different touch points. With the right Unified Communications as a Service (UCaaS) solution, it is possible to establish a comprehensive set of business communications services designed to connect to all of the resources a company wants to keep in touch with using an IP communication infrastructure that is flexible and scalable, while providing the agility… [ Read More ]
01/20/2015

Convergys Makes Its Leadership Known: Four Straight Years of Gartner Wins

Landing a slot in the Gartner Magic Quadrant listings is no mean feat. It's a recognition of success that only so many businesses can ever achieve, and a clear sign of success in the field. Convergys, meanwhile, has made a fairly major achievement come to pass with its fourth consecutive year of landing a slot in the Gartner Magic Quadrant's Leader rankings. [ Read More ]
01/16/2015

ThinkingPhones Expands Business Phone Functionality through UCaaS

Growth and advancements in the cloud communications space over the past year have yielded a number of benefits, and unified communications as a service (UCaaS) provider ThinkingPhones has definitely been impacted. The company, which just closed a $56.7 million Series D funding round has grown rapidly since its inception in 2006 and now expects to more than double its workforce by the end of the year. [ Read More ]
01/09/2015

Vodafone New Zealand selects CounterPath Bria Softphone for Unified Communications

Vodafone New Zealand is arming its contact center agents with CounterPath Bria softphones. [ Read More ]
01/09/2015

Events

Weekly Live Demo
CaaS Small Center

Register Today!


Weekly Live Demo
Contact Center Solutions

Register Today!