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BT Surveys Executives and Responds with Updated UC Portfolio

September 27, 2012

It’s no secret that unified communication and collaboration are very useful for large organizations, especially when management or employees need to coordinate and come to decisions. Knowing this, BT (News - Alert) has updated its UC portfolio, BT One, with new cloud services to improve collaboration.

Having surveyed 1,000 executives of large enterprises, BT found several services that were in demand. All of those are now available in its BT One portfolio, meeting the needs according to behavioral factors and changes in working cultures and influential groups.

The survey uncovered a few interesting facts about the adoption of unified communications, such as its higher rate in countries with growing economies, as compared to those facing challenges. Of course, this makes sense, as there’s less money to risk and use in tough economic times.

It also found that being able to make faster decisions also tends to improve the effectiveness of the decision, as long as the decision making process is boosted by technology, rather than just a snap decision. Thus, as younger executives are more willing to use the potential of UC solutions and tools, they have a competitive edge within organizations.

Furthermore, it found that many executives are letting up to a quarter of the day go to waste due to poor communication. They often decree this to be the fault of the IT departments, which are floundering in their task to keep up with new technology. This often results in executives using unsecure platforms such as social media websites to collaborate, in spite of the risks involved.

There’s a clear need for more unified communications in these responses, including instant messaging, e-mail, video, and telepresence. Other desired features include desktop sharing, unified messaging, and secure cloud service.

As such, BT One has been updated to meet all these demands. Included in its new services are One Cloud Lync, a Lync-based cloud service; One Voice anywhere, a smartphone app and web client to help employees who travel abroad; One Enterprise Cisco (News - Alert), an on-site solution based on Cisco UC9; One Collaborate video, HD video endpoints for the desktop; and One Collaborate, a conferencing solution made to make audio meetings feel like they were in-person.

"To be successful in this economic environment, it is paramount for business leaders to make better decisions faster,” says Luis Alvares, BT Global Service’s CEO. “While some might feel more comfortable with face-to-face interactions, it is becoming very clear that a competitive advantage is at hand for those who grasp the full gamut of today's and tomorrow's communications channels. It is not just a case of buying a device or a piece of software, it is about making sure that existing investments are federated and about bringing all the tools and channels together in an effective and secure way that saves time and money. Our vision is to make communications simpler, helping organizations transform the way they collaborate internally and the way they interact with their customers, partners and suppliers.”

BT clearly knew that there were improvements to be had, so it did its research, found several needs, and met them. That’s the best way to know where to improve, and BT did it splendidly. Its customers can look forward to many new solutions designed to meet their various needs, designed based upon their answers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

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