TIE Kinetix Predicts Rapid SaaS Adoption for SMBs
The firm's 2013 outlook forecasts that enterprise technology such as content syndication will level the playing field for SMBs in 2013.
TIE Kinetix is a software solutions company that facilitates every step of the e-commerce lifecycle.
The company predicts that cloud and SaaS-based solutions will make it possible for SMBs to market content more effectively, affordably and compete with bigger players.
Brian Tervo, COO at TIE Kinetix, said in a statement, “In 2013 we fully expect more channel challenges and confusion as organizations struggle to understand how to market through partnerships, while minimizing brand fragmentation. Successful organizations will deploy enterprise technology to gain a single view across channels and present a unified brand and shopping experience to customers. Coordinated marketing efforts and content can increase conversion rates that go beyond the 'buy button. ”
TIE Kinetix predicts that larger, formidable enterprises will need to watch SMBs as they make the shift to cloud/SaaS, and harness the power of enterprise technology that was not previously affordable.
TIE Kinetix's 2013 outlook forecasts that marketers will be able to stop the brand fragmentation that comes through the indirect channel, and with multichannel and multi device touch points for customers. The company predicts that in 2013, a paradigm shift will occur whereby more power to source and choose will move to CMOs as they are charged to leverage technology and SaaS-based solutions to reach more people.
With increased data breaches and more poorly encrypted data out there, according to TIE Kinetix, online retailers will likely struggle to find the optimal way to protect customers and their brands.
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Edited by Braden Becker