It's never really enough anymore to have a good product. Despite the immortal advice provided by “Field of Dreams”—if a bit misquoted here—“If you build it, (they) will come” just doesn't fly these days. A good product needs to be backed up by a properly powerful distribution system, and CounterPath (News - Alert) Corporation is looking to do just that to put some extra juice behind its Bria desktop line as well as its set of cloud-based mobility solutions with a newly-minted distribution program.
The new CounterPath Master Distribution Program is designed to give channel partners, Value Added Resellers (VARs) and standard resellers alike more options when it comes to offering up CounterPath products, particularly the Bria line of softphones—in both desktop and mobile—as well as the various configuration solutions and software-as-a-service (SaaS (News - Alert)) mobility offerings found within CounterPath's arsenal. The Master Distribution Program itself, meanwhile, is specifically designed to give those qualified to access it a way to offer a multi-tiered system for distribution, which in turn can allow those resellers and channel partners a way to offer customers a cloud-based mobility solution that's fully managed from start to finish.
This in turn, according to CounterPath's EVP of marketing and products Todd Carothers, allows those various resellers and channel partners to note that CounterPath products and services can build the complete system, start to finish, and allow those interested to get softphones in play with employees without undue delay or difficulty. That makes the CounterPath solution more attractive, especially for businesses who may not have an extensive IT department to rely on in cases such as these.
So far, CounterPath has already brought in Master Distribution Program agreements with several partners who, together, represent better than 10,000 VARs and agents throughout North America, such as Interwork Technologies, TeleDynamics, and the World Telecom Group (News - Alert).
The idea of combining product releases into one larger umbrella does pose an exciting proposition for those who get involved with such, and given that a recent Gartner (News - Alert) study showed that 57 percent of all enterprise telephony extension licenses are coming from IP-based systems—that number goes up to 74 percent when the numbers from North America alone are considered—the end result is a pretty big slice of market left to access or left to offer upgrades to. Moreover, estimates suggest that by 2017, softphones—in both desktop and mobile flavors—will account for 25 percent of all business phones shipped.
That's a lot of room to offer a quality solution, and for CounterPath, a great way to bring all parts of the solution together under one roof so as to offer an easy way to start with or move to a new softphone setup. Those interested in getting in on the program can do so by contacting CounterPath itself, and those interested in checking out our other videos can do so at this link. Considering the possibilities inherent in a system like that which CounterPath offers, it may be a good idea to do just that.
Edited by Alisen Downey